The fact that must be acknowledged is: In the first quarter of the year, the color TV market showed obvious signs of weak sales. According to Zhong Yi Kang's omnichannel statistics, the retail volume in the first quarter fell by 12.5% ​​year-on-year, and the accumulated annual retail sales in April fell by 19.07% year-on-year. According to the Ove Cloud Network monitoring data, in the New Year's Day, Spring Festival, 315 and other traditional sales of the first quarter, the color TV market has sharply shrunk sales, saying that this is the "worst first quarter in history" is not an exaggeration.
For this kind of situation, there are two interpretations in the industry, one that is the scourge of panel prices, resulting in the Internet brand as the representative, take the "price to fight sales" route of a group of manufacturers can not withstand cost pressures, collective If prices rise, even if the eco-story goes back to the United States and PPT does a better job, it will be such a reality if the consumers sell expensive goods. There is also another view that the market is undergoing an unprecedented consumer upgrade. The vast majority of consumers do not lack television at home, but rather want to use a better television to eliminate old television.
I agree with the second point of view.
55 inches became the market's new oligopoly
In fact, panel prices have a greater impact on small-sized TV products because panels account for about 50% of the total cost of the entire machine, while large-size color TV panel costs only about 30%. If you pay enough attention to the market, you should find that TVs with more than 55 inches have not risen in price during the year and are still cutting prices. Reasonable positioning combined with the user's choice of the living room TV has shifted from 40-inch, 42-inch to 55-inch or more, making it soaring in the market's popularity. According to the first quarter sales statistics of Gome, Suning, Jingdong, and other home appliance manufacturers, 55-inch retail sales accounted for 26.2%, which has exceeded 32 inches as the best-selling size. During the May 1st period, the size of online and offline upgrades at the same time appeared in the market. All brands were falling in the high-end, large-size hedge industry, and users were happy to accept it.
There is also a group of data from the manufacturers can be used as evidence, that is, 55 inches or more large-screen television sales accounted for 64.30% of Hisense's overall, sales have accounted for 45.66% of the whole, no wonder some people say that the big screen "rescue" Hisense.
It seems that the market is not a fundamental collapse but a period of in-depth adjustment.
New technologies are driving purchasing power
In 2016, Internet TV was on fire, but it turned out that the game of playing like a drip was not a long one. Capital may be withdrawn someday, and the market will eventually become saturated. Moreover, in the context of the increasing popularity of large-screen mobile phones, the user's tackiness to the television continues to weaken, and the term “high cost-effectiveness†is gradually losing its allure. Rarely does anybody buy TV when the price is low to high. To sort. Their demand has changed from being durable and cheap to high quality and good experience, so the technical threshold of competition hardware has improved.
It cannot be denied that the nature of competition in color TV industry is still picture quality. The industry-leading brands Hisense, Samsung, Sony and others all insist on doing technical innovation in the quality of television. Display technologies represented by lasers, ULEDs, and quantum dots gain recognition in the market. During the May Holiday, sales of Hisense ULED TVs increased by 23% year-on-year, and sales of laser TVs increased by 235.29% year-on-year. In the entire industry, in the large-screen TV market of 55 inches and above, sales and sales of Hisense TV accounted for 16.90% and 16.56%, respectively, both of which rank first in the color TV market. For Hisense TV, high-end is the mainstream.
Relying on the powerful R&D capabilities of display technology and data processing technology (chips), Hisense Laser TV can create a more comfortable viewing effect, minimize the glare and strobe of the glass screen, the light is softer, and the natural color can be truly restored. With details, there is a better sense of watching. With continuous product upgrades, laser televisions have now been upgraded to 4K dual-color, that is, based on existing blue laser modules, a red laser module has been added, so that red is more fresh, green is brighter, and color gamut and brightness are greatly increased. . In addition, the brightness of new laser televisions has been raised to 360 nits, reaching the brightness standard of high-end LCD TVs, and the 110% NTSC color gamut is far better than the 72% NTSC of ordinary TVs.
With this year's television industry entering the outbreak of new technology applications, technology iterations have become more rapid, and the quality of new display technologies has become more attractive in terms of picture quality, performance, and size. Many users do not hesitate to start, and laser TV will be the best solution for the needs of ordinary families in the next few years.
Marketing is the booster behind
This era is no longer the era of "wine is not afraid of deep alley," and even the best products need to promote themselves.
Of course, it is not just light money that can accurately find the user, the key is to see if the posture is correct. At present, there are mainly two kinds of marketing channels for domestic color TV brands to increase brand awareness and influence: one is represented by Hisense, which promotes global brand awareness by sponsoring global-level sports events and raises global awareness; the other is focused on On domestic variety shows, such as Sharp sponsoring “Singerâ€, the degree of familiarity among younger groups is enhanced by the degree of integration of television products and television content in the form of sponsorship. Two kinds of marketing methods closely match the brand strategy. Of course, the actual influence on the brand is also different. Hisense has sponsored the Australian Open for 9 years and sponsored the Bundesliga Schalke 04 club for 5 years. In addition, it has also sponsored the NASCAR XFINITY series of the largest event racing team in the United States and the high-profile events of the F1 Red Bull Racing team. Hisense changed from a pure Chinese company to a global company. In particular, last year as the first top sponsor of the European Cup in the 56 years since the European Cup was established, its overseas sales have been all the rage, and Europe, Middle East Africa, and Southeast Asia have achieved outstanding performance. At the same time, according to Ipsos survey data, Hisense’s brand awareness in the five European countries (UK, Germany, France, Italy, and Spain) doubled, and the popularity of 11 overseas survey countries increased by 6 percentage points (from 31% to 37%). %), China’s popularity increased by 1 percentage point (from 80% to 81%). With the help of the European Cup, Hisense has become a top-ranking brand in China and has completely opened up its distance with its Chinese counterparts overseas.
In 2018, Hisense as an official sponsor, locked in advance the exclusive marketing resources of the 2018 FIFA World Cup, plus FIFA's entrustment with its development of display technology as an endorsement of power, the sales side of the "exclusive" was presented in April, the company's Brand vitality will reach an unprecedented historical height.
For consumers, it is a pleasure to see this change in the market. The era of cost-effectiveness is gone. Homogeneity can only lead to vicious competition. What we need is an innovative enterprise that “takes its own path and allows others to have no way to goâ€. What needs to be seen is that The stunned technology does not break.
A transmitter sends both audio and video signals over the air waves. Transmitters usually transmit more than one signal (TV channel) at a time. A transmitter modulates both picture and sound into one signal and then send this transmission over a wide range to be received by a receiver (TV set).
It is an electronic device that radiates radio waves that carry a video signal representing moving images, along with a synchronized audio channel, which is received by television receivers ('televisions' or 'TVs') belonging to a public audience, which display the image on a screen.
Dtv Transmitter,Vhf Uhf Tv Transmitter,Terrestrial Tv Transmitter,Tv Channel Transmitter
Anshan Yuexing Technology Electronics Co., LTD , https://www.yxhtfmtv.com