[Global Technology Reporter Wang Huan] According to a report from Japan’s Kyodo News on May 23, Sony Corporation held a 2017 fiscal year business policy briefing session in Tokyo on the 23rd. The restructuring of the main business, such as the establishment of a new company, has come to an end, and efforts are being made to stimulate the overall revival by leveraging the growth in demand for semiconductors. Director Hiroyuki Hirai emphasised that it was a big challenge to the 500 billion yen (about RMB 31 billion) operating profit target. This fiscal year is an important year, but it is only part of the development process and it hopes to realize sustainable development."
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In the future, it will be critical to support the use of artificial intelligence (AI) in order to reorganize the sluggish movie business and secure a stable source of income that is not affected by the external environment.
Hirai pointed out in the film business that improving the quality of works and producing blockbuster works will help improve profitability. Regarding the semiconductor business, he said that he will further focus on competitive areas such as automotive and smart phone products.
Hirai said that the medical device business company jointly established by Sony and Olympus has developed well and stressed that it will strive to develop new business opportunities in the future.
The 2017 fiscal year is the final year of the three-year medium-term business plan. Sony proposed that the combined operating profit target be the second highest in history by 500 billion yen. In FY 2016, the actual operating profit was 288.7 billion yen, and it was necessary to create a profit of approximately 220 billion yen from the above business goals.
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