"Perfect Holiday" mango TV inside family perfect "price" activity heavyweight open

From "Perfect Vacation" to the perfect "price" period of multi-channel content marketing for Mango TV

Sofa Forum Information: On August 15th, Mango TV full-time panoramic live reality show "Perfect Holiday" held a conference in Changsha, officially opened the first domestic 24-day interactive online live broadcasting; at the same time, Mango TV inside the family perfect " The "price" campaign was launched simultaneously. Mango TV Internet TV assembled nearly 20 partner companies and launched a three-dimensional marketing campaign based on high-quality, single-play content. The Jingdong Mango TV inside flagship store and the newly launched Tmall Mango TV media station are the e-commerce fronts, and the Mango TV Internet and TV companies’ national sales channels and several Hunan communities are the offline camps. The perfect “price” period multi-channel Create a new home entertainment life for more users.

Mango TV inside family "bunch" to send discounts, Jingdong flagship store "tear the bottom price"

Focusing on Mango TV inside strategy, Mango TV Internet TV is committed to building a bridge between manufacturers and users, conducting online and offline stereoscopic promotion based on high-quality content, and omni-channel modular marketing, working with terminal manufacturers to open up the OTT market, and will be mango TV. Internet TV service extends to every family. The "price" campaign of the mango TVinside family officially opened on August 15 is a brand new attempt. Mango TV Internet TV has taken the opportunity of launching high-quality IP content to launch nearly 20 terminal cooperation companies to join in the perfect “price” period to launch promotional activities to bring real benefits to consumers.

From August 15th to 20th, Jingdong Mango TV inside flagship store will open the first wave of “tear-off bottom price” activities: Zhimeng, Tsinghua Tongfang, Haimeidi, Skyworth and other brands of mango boxes have started to promote, Qingmang and Yuncao Plus, Haimeidi H7, Skyworth M300 and other hot-selling items one by one, will also have surprise gifts.

Jingdong Mango TV inside flagship store's perfect "price" event will span four months in August-November. In the following opening season, Mid-Autumn National Day, Double 11 and other activities, there will be more mango TVinside family. The product joins the “tear-off bottom line” line to create a good time to start Internet TV products.

Premium content promotion + product sales diversion, Tmall Mango TV media station heavy on-line

As the opening of the Mango TV inside family's perfect "price" campaign, Tmall Mango TV Media Station was on-line on August 15th, becoming Mango TV Internet TV displaying premium content resources and providing sales diversion for Mango TV inside family products. New platform.

At present, Tmall Media Station has 21 media such as "Bazaar", "Men's Clothing" and "Fashion Pretty Woman" in the media station. As the first Internet TV licensee to log in to Tmall Media Station, Mango TV will make a reality show. "Perfect Holidays", Hunan Satellite TV's single-playing variety "Dad where to go" in the third quarter, "Idols Come" and other high-quality IP resources as content highlights of the Tmall Media Station. The behind-the-scenes stories and highlights related to the program will continue to be updated. And through online interactive activities, create a new gathering place for mango fans. Tmall Media Station combines the features of the recommended Mango TV inside family product and enables the diversion of the Mango TV inside family product and Mango TV VIP card sales pages, allowing interested users to place orders directly through Mango TV inside family products Start a new way of entertainment.

Stores, community launches, costumes set sail, “face to face” service to upgrade home entertainment

In addition to Jingdong and Tmall’s online new actions, the “price” campaign also includes a series of direct marketing activities and in-depth community promotion activities. On the one hand, it creates continuous, intensive promotional nodes to provide consumers with discounts; On the other hand, let users experience the new experience of home entertainment brought by Mango TV Internet TV through personal experience.

With the theme of "Perfect'' Family Day," Mango TV Internet TV will create a mobile "Mango TV Family Entertainment Center" to penetrate into many communities in Hunan during the September-November "Perfect Holiday" broadcast. TV Internet TV's premium content allows community residents to experience Mango TV inside family products. On the weekend, Family Day will also jointly launch special promotions to upgrade community residents' home entertainment.

In the store, the "Perfect" 'Shopping Day' series of activities will also be launched one after another. Consumers to Samsung, TCL and other mango TV Internet TV cooperation companies nationwide store channels, not only can participate in the store road show, star interaction and other interesting Live activities, will also enjoy the purchase discount, Mango TV VIP free enjoy discount and other benefits, experience the perfect "price" period to enhance the user's family entertainment brought multiple gifts.

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