The development of the television industry has always been developing in the face of bottlenecks and breakthrough bottlenecks. The Internet smart elements have broken through the bottleneck of television in video content, and the Internet smart TV is not "smart" in its operation, allowing it to meet again. bottleneck. How can Internet TV break through the bottleneck and innovate? The Guangdong side brought an exclusive "secret." The Deputy General Manager of the Guangdong side Fu Qiang gave a speech entitled "Special View of the New Internet TV Brand CAN".
Current Situation of Internet TV Development Environment
First of all, there are so many manufacturers of Internet TVs that have come out to make televisions. Cross-border, inter-enterprise, and integration are all there. There is a big hurdle for broadband, broadband speed-up, and operators' speed-up and fee-reduction. It is an important promoter and direction that revolves around the country's entire Internet+ transformation. So when the user's home is a high-speed broadband, it will bring significant changes to our home entertainment, home equipment, home environment.
The following figure is an analysis of future network traffic. When we increase the bandwidth of the Internet so much, what does the future Internet traffic come from? In 2013-2018, the overall bandwidth of the video is 200 times that of 2008. 70% are video, followed by the use of cloud computing, blue is online games and online services. So we can basically see the speed increase and fee reduction, and the increase in bandwidth has been taken away by the video.
Based on this, whether it is smart or digital home or new TV applications, big data, home entertainment, games, etc., the ultimate smart TV market will be a brand new blue ocean. As an Internet television licensee, an important force of the industry, this outlet is the designated outlet of the Internet, because the mobile Internet is a reference we can refer to, and after the relative saturation of the mobile Internet, our smart screen, especially a quality intelligence The screen will be a brand new outlet in the case of broadband acceleration and technology upgrades. I believe this is an important idea for many Internet manufacturers to invest in this market.
Who is CAN
CAN is a brand new brand. Our LOGO is made up of CAN. It is a bit like a "HI". It is a product created by a new subsidiary, Global Zhida, established by the partner of Guangdong and the industry. We are positioning Operators of eco-platforms in the field of Internet TV services supported by smart terminals. "Specializes on what we do and what we don't think of." We can use our expertise and expertise to make professional products that give users unprecedented experiences. This is our slogan.
Our mother is an international radio station. CAN is a central media directly under the jurisdiction of SARFT. It is a broadcast-oriented overseas broadcaster and has recently returned to China as a central media platform for domestic content. It covers 65 languages ​​worldwide. .
The Guangdong side is the carrier for the entire new media business of international broadcasting stations. It was established in 2006, and its new media resources are hosted by the Guangdong company. For China Guangdong and International Radio, our core strength is based on the fact that there are currently two license plates in the industry, one is the OTT license and the other is the IPTV content license.
Based on the entire new media, we have also made layouts in China. In the first-tier and second-tier cities, the Universal Broadcasting, which is often heard, is broadcast on a very popular broadcast frequency in the North. In addition, in 2005, CDC and Universal Wonders, World TV, as well as Government Online, World News, and China Business Daily were our associated companies.
CIBN Internet TV is the layout of our new media. At the same time mobile TV is also the company under the Guangdong side, and now officially changed its name to mobile TV, is also the country's Guangdong mobile phone brand. At the same time, Gansu Satellite TV and Global Shopping are our TV channels.
Based on this, CIBN Internet TV made an effort to make Internet TV from last year. It has achieved very good results for more than a year and it has also completed the layout of the entire industry. Throughout the entire layout, we can see that we have formed a relatively complete system from content, capabilities, operators, and applications. We cooperate with Youku Strategy and are one of our shareholders. You can integrate Youku's content resources into the CIBN platform. At the same time, it is also working with industry leaders such as LeTV, and recently also absorbed some of Suning's investment. In addition, through establishing good relationships with the three major operators, Huawei and others have also established good cooperation. At the same time, a joint venture company with Youku has taken over the business of our carriers. In terms of games, we set up a TV game platform with the industry's largest game engine, called the T-League, specifically playing games on TV. Combined with our global shopping and TV shopping capabilities, this TV application has already been set up. At the same time, we also have a relatively complete layout in terms of smart homes.
CIBN Internet TV has formed a relatively complete and comprehensive layout in terms of content, applications, services, etc. The final breakthrough is to hope that there will be a terminal that is deeply customized by itself, and will push the entire CIBN Internet TV business layout and service integration capabilities to users. . So define the core platform of our services, from video content to applications, to TV shopping, to smart homes. This is a complete platform that supports our CIBN Internet TV. It can provide users with video-on-demand to featured channels and TVs. Applications such as rich content and packages. So we decided to make a terminal of our own to carry this thing completely.
This project was launched in June last year and completed financing this year. It was Huawen Media and Dahua Smart that established a new joint venture company. In the first phase, it raised 1.2 billion yuan to make television.
CAN Intelligent Terminal Product Concept
We are indeed a newcomer to the Internet, but we are also prepared. In the past year and a half, we have absorbed many industry leaders into our team. First of all, the content and the platform are a relatively complete and rich situation to be a TV. What are the characteristics, how to distinguish with others, let the audience see my TV is different from others, how to prove my TV is a good terminal. The problem we solved first was how to make a good TV. In the same category, it also absorbed a lot of movie masters, including a group of leaders of the General Administration of Radio, Film and Television, and the General Directorate of Film. This film-level standard, quality and style come Tune the unique image style of the entire CAN, it is close to the film's feelings, delicate, vivid, gorgeous, and it is real and natural.
At the same time we developed the CVS voice system in one year. Each TV provides good images + good sound. We invited a lot of audio masters to tune together. What should be our voice style? The best voice in the horn is what we have been thinking. CAN is a good image, good voice, attractive, accurate and beautifully launched the brand.
Where are the opportunities? Because Internet TV has been used by almost 10 TV manufacturers, after thorough investigations, we are thinking that current users have a balance between smart features and TV characteristics for the new generation or new generation of TVs. What personality is emphasized in the basic attributes of television? So we draw a line. The positioning of CAN TV is not only meeting the basic requirements for watching television but also possessing rich intelligence features. Therefore, we put forward brand advertising: We are dedicated to it, and we hope to use our master-level tune-up and movie-grade image quality. Let users buy a TV as a professional product. We hope to include our TV in our audio and video products. Machines, stereos, boxes, and eventually we hope to let users see, use and play a brand new experience. We integrate CIBN's latest and best featured businesses, such as our featured channels, education, smart homes, shopping, and games. Including our cooperation with the industry, forming a new large package, allowing users to see an unprecedented good experience.
4CAN intelligent terminal product introduction
In terms of products, we officially released products, televisions, set-top boxes and all-in-one machines on May 26 this year. The 43-inch TV sold is a master-class image quality and cost-effective machine, currently sold in Suning, the price is 1999, some time ago 9.15 special offer is 1499, also sold a lot. At the same time, it provides a good experience with our quad-core CPU, quad-core GPI and 2-core VPU. It will be released at the end of the month with a 49-inch screen. It is also a high-quality screen, a good picture quality, a brand-new TV set with a 64-bit system, and a very cost-effective machine. The current price has not yet been announced. In addition, all our TVs Starting from the 49-inch, all of the CAN sound, and all of our network card.
At the end of the month, the audio products that will be listed on the CAN will be our highest-end audio products. We use enthusiast-grade speakers from Haier. Combined with our bass, this 2000-piece product may be even better than the 20,000-piece BOSS. The 4K player, quad-core processor, and all the high-quality voice, audio, images, and also provide karaoke function.
Our box will also be fully available at the end of this month. For example, C1's box is very cost-effective. F1's box is also 4K, and it will be listed at the end of this month.
We provide 360 ​​yuan service fee for members, covering more than 90% of cinema movies. At the same time, high-quality TV shows can be seen. In the OVT's OTT data, the content of the Guangdong side has become one of the best in the TV series. It is absolutely leading and the variety show is absolutely leading. The overall content coverage and the quantity and quality of content are not the first or the second.
Our entire sales are synchronized with sales at Suning and the official website. Follow-up will open up more sales channels. This point also wants to introduce with the media partners. Many people ask why CAN TV was released on May 26th and why it is sold. For a long time, why hasn't the product been listed on the market yet? Because CAN TV is very serious and is preparing to become bigger and stronger, so compared to traditional manufacturers, we are relatively late in starting, so we need to have A more comprehensive, full, and rich preparation is only worthy of our users. Therefore, after the release, we have spent a considerable period of time perfecting our nationwide logistics coverage and nationwide after-sales service network to ensure that users can buy our products. There is no problem in the entire after-sales service, the entire logistics, and the entire experience. After this protection, we dare to sell to users. So we spent almost three months or so until it was confirmed that this matter is relatively certain. Under the circumstances, we officially launched the television in September. Practice has proved that this is also very effective, because in the whole 9 According to the after-sales data, the bad arrival rate in the industry may be less than 1%, and we have only one bad arrival in the thousands of TVs sold in September. Therefore, we have an overall quality team. The after-sales team is also very much appreciated. We must not lose quality in terms of quality and price, but must have high quality.
On the 9.15 day we made a snap purchase at Suning Tesco, 2,000 units were quickly finished, and it was also Suning's sales crown on that day. There will be some activities on this year's “Double 11†and New Year’s Day, which will put our cost-effective products. There are very large promotional activities, we will also come up with benchmarks of cost performance, we are not good at the price war, but as an Internet brand we need to have benchmarks and characteristics, so I believe that in terms of cost performance we will be very representative of this industry Manufacturers.
CAN TV is the continuation of CIBN's concept of openness and win-win. We are also good at TVs and we welcome more industry partners to share the opportunity of the Internet+ living room economy on our platform, win-win cooperation, and eventually build Internet TV together. Ecological platform.
In November, we will have a series of new products to be listed on the market. It is worth looking forward to. Finally, we hope that with the new opportunity of Internet TV, CAN TV will work with colleagues in the industry to achieve common success. Thank you!
I am very happy to have this opportunity to share with you some of the experiences and ideas of CAN TV. A fiercely competitive market environment to do a brand new Internet eco-TV is a topic that will be very lively next year or even next year.
Current Situation of Internet TV Development Environment
First of all, there are so many manufacturers of Internet TVs that have come out to make televisions. Cross-border, inter-enterprise, and integration are all there. There is a big hurdle for broadband, broadband speed-up, and operators' speed-up and fee-reduction. It is an important promoter and direction that revolves around the country's entire Internet+ transformation. So when the user's home is a high-speed broadband, it will bring significant changes to our home entertainment, home equipment, home environment.
The following figure is an analysis of future network traffic. When we increase the bandwidth of the Internet so much, what does the future Internet traffic come from? In 2013-2018, the overall bandwidth of the video is 200 times that of 2008. 70% are video, followed by the use of cloud computing, blue is online games and online services. So we can basically see the speed increase and fee reduction, and the increase in bandwidth has been taken away by the video.
The overall sales volume of LCD TVs tends to grow relatively slowly. The structure of the entire industry is quality and quality, not quantity. With so many CRTs not changed, Internet TV still has a chance. However, in China, we are doing Internet TV, and now the smart TVs that we ship must have content and want to connect to the Internet. However, No. 181 will not change much in the next few years. It has always been a strict management of Internet video. There is a very important position in the entire video. The entire content must be supplied by the licensee. The entire business is managed by the licensee. It is a policy that we can not bypass the Internet TV. This is a policy.
Based on this, whether it is smart or digital home or new TV applications, big data, home entertainment, games, etc., the ultimate smart TV market will be a brand new blue ocean. As an Internet television licensee, an important force of the industry, this outlet is the designated outlet of the Internet, because the mobile Internet is a reference we can refer to, and after the relative saturation of the mobile Internet, our smart screen, especially a quality intelligence The screen will be a brand new outlet in the case of broadband acceleration and technology upgrades. I believe this is an important idea for many Internet manufacturers to invest in this market.
Who is CAN
CAN is a brand new brand. Our LOGO is made up of CAN. It is a bit like a "HI". It is a product created by a new subsidiary, Global Zhida, established by the partner of Guangdong and the industry. We are positioning Operators of eco-platforms in the field of Internet TV services supported by smart terminals. "Specializes on what we do and what we don't think of." We can use our expertise and expertise to make professional products that give users unprecedented experiences. This is our slogan.
Our mother is an international radio station. CAN is a central media directly under the jurisdiction of SARFT. It is a broadcast-oriented overseas broadcaster and has recently returned to China as a central media platform for domestic content. It covers 65 languages ​​worldwide. .
The Guangdong side is the carrier for the entire new media business of international broadcasting stations. It was established in 2006, and its new media resources are hosted by the Guangdong company. For China Guangdong and International Radio, our core strength is based on the fact that there are currently two license plates in the industry, one is the OTT license and the other is the IPTV content license.
Based on the entire new media, we have also made layouts in China. In the first-tier and second-tier cities, the Universal Broadcasting, which is often heard, is broadcast on a very popular broadcast frequency in the North. In addition, in 2005, CDC and Universal Wonders, World TV, as well as Government Online, World News, and China Business Daily were our associated companies.
CIBN Internet TV is the layout of our new media. At the same time mobile TV is also the company under the Guangdong side, and now officially changed its name to mobile TV, is also the country's Guangdong mobile phone brand. At the same time, Gansu Satellite TV and Global Shopping are our TV channels.
Based on this, CIBN Internet TV made an effort to make Internet TV from last year. It has achieved very good results for more than a year and it has also completed the layout of the entire industry. Throughout the entire layout, we can see that we have formed a relatively complete system from content, capabilities, operators, and applications. We cooperate with Youku Strategy and are one of our shareholders. You can integrate Youku's content resources into the CIBN platform. At the same time, it is also working with industry leaders such as LeTV, and recently also absorbed some of Suning's investment. In addition, through establishing good relationships with the three major operators, Huawei and others have also established good cooperation. At the same time, a joint venture company with Youku has taken over the business of our carriers. In terms of games, we set up a TV game platform with the industry's largest game engine, called the T-League, specifically playing games on TV. Combined with our global shopping and TV shopping capabilities, this TV application has already been set up. At the same time, we also have a relatively complete layout in terms of smart homes.
CIBN Internet TV has formed a relatively complete and comprehensive layout in terms of content, applications, services, etc. The final breakthrough is to hope that there will be a terminal that is deeply customized by itself, and will push the entire CIBN Internet TV business layout and service integration capabilities to users. . So define the core platform of our services, from video content to applications, to TV shopping, to smart homes. This is a complete platform that supports our CIBN Internet TV. It can provide users with video-on-demand to featured channels and TVs. Applications such as rich content and packages. So we decided to make a terminal of our own to carry this thing completely.
CAN Intelligent Terminal Product Concept
We are indeed a newcomer to the Internet, but we are also prepared. In the past year and a half, we have absorbed many industry leaders into our team. First of all, the content and the platform are a relatively complete and rich situation to be a TV. What are the characteristics, how to distinguish with others, let the audience see my TV is different from others, how to prove my TV is a good terminal. The problem we solved first was how to make a good TV. In the same category, it also absorbed a lot of movie masters, including a group of leaders of the General Administration of Radio, Film and Television, and the General Directorate of Film. This film-level standard, quality and style come Tune the unique image style of the entire CAN, it is close to the film's feelings, delicate, vivid, gorgeous, and it is real and natural.
At the same time we developed the CVS voice system in one year. Each TV provides good images + good sound. We invited a lot of audio masters to tune together. What should be our voice style? The best voice in the horn is what we have been thinking. CAN is a good image, good voice, attractive, accurate and beautifully launched the brand.
Where are the opportunities? Because Internet TV has been used by almost 10 TV manufacturers, after thorough investigations, we are thinking that current users have a balance between smart features and TV characteristics for the new generation or new generation of TVs. What personality is emphasized in the basic attributes of television? So we draw a line. The positioning of CAN TV is not only meeting the basic requirements for watching television but also possessing rich intelligence features. Therefore, we put forward brand advertising: We are dedicated to it, and we hope to use our master-level tune-up and movie-grade image quality. Let users buy a TV as a professional product. We hope to include our TV in our audio and video products. Machines, stereos, boxes, and eventually we hope to let users see, use and play a brand new experience. We integrate CIBN's latest and best featured businesses, such as our featured channels, education, smart homes, shopping, and games. Including our cooperation with the industry, forming a new large package, allowing users to see an unprecedented good experience.
4CAN intelligent terminal product introduction
In terms of products, we officially released products, televisions, set-top boxes and all-in-one machines on May 26 this year. The 43-inch TV sold is a master-class image quality and cost-effective machine, currently sold in Suning, the price is 1999, some time ago 9.15 special offer is 1499, also sold a lot. At the same time, it provides a good experience with our quad-core CPU, quad-core GPI and 2-core VPU. It will be released at the end of the month with a 49-inch screen. It is also a high-quality screen, a good picture quality, a brand-new TV set with a 64-bit system, and a very cost-effective machine. The current price has not yet been announced. In addition, all our TVs Starting from the 49-inch, all of the CAN sound, and all of our network card.
At the end of the month, the audio products that will be listed on the CAN will be our highest-end audio products. We use enthusiast-grade speakers from Haier. Combined with our bass, this 2000-piece product may be even better than the 20,000-piece BOSS. The 4K player, quad-core processor, and all the high-quality voice, audio, images, and also provide karaoke function.
We provide 360 ​​yuan service fee for members, covering more than 90% of cinema movies. At the same time, high-quality TV shows can be seen. In the OVT's OTT data, the content of the Guangdong side has become one of the best in the TV series. It is absolutely leading and the variety show is absolutely leading. The overall content coverage and the quantity and quality of content are not the first or the second.
Our entire sales are synchronized with sales at Suning and the official website. Follow-up will open up more sales channels. This point also wants to introduce with the media partners. Many people ask why CAN TV was released on May 26th and why it is sold. For a long time, why hasn't the product been listed on the market yet? Because CAN TV is very serious and is preparing to become bigger and stronger, so compared to traditional manufacturers, we are relatively late in starting, so we need to have A more comprehensive, full, and rich preparation is only worthy of our users. Therefore, after the release, we have spent a considerable period of time perfecting our nationwide logistics coverage and nationwide after-sales service network to ensure that users can buy our products. There is no problem in the entire after-sales service, the entire logistics, and the entire experience. After this protection, we dare to sell to users. So we spent almost three months or so until it was confirmed that this matter is relatively certain. Under the circumstances, we officially launched the television in September. Practice has proved that this is also very effective, because in the whole 9 According to the after-sales data, the bad arrival rate in the industry may be less than 1%, and we have only one bad arrival in the thousands of TVs sold in September. Therefore, we have an overall quality team. The after-sales team is also very much appreciated. We must not lose quality in terms of quality and price, but must have high quality.
On the 9.15 day we made a snap purchase at Suning Tesco, 2,000 units were quickly finished, and it was also Suning's sales crown on that day. There will be some activities on this year's “Double 11†and New Year’s Day, which will put our cost-effective products. There are very large promotional activities, we will also come up with benchmarks of cost performance, we are not good at the price war, but as an Internet brand we need to have benchmarks and characteristics, so I believe that in terms of cost performance we will be very representative of this industry Manufacturers.
CAN TV is the continuation of CIBN's concept of openness and win-win. We are also good at TVs and we welcome more industry partners to share the opportunity of the Internet+ living room economy on our platform, win-win cooperation, and eventually build Internet TV together. Ecological platform.
In November, we will have a series of new products to be listed on the market. It is worth looking forward to. Finally, we hope that with the new opportunity of Internet TV, CAN TV will work with colleagues in the industry to achieve common success. Thank you!
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