Le Shixing, the new president of the company, announced that LeTV.Super TV has been officially upgraded to LeTV.
LeTV launched the third generation of super TV, a total of six flagship products, from the past to the "cost pricing" to all "lower than the production cost pricing", through ecological subsidies hardware.
This conference was broadcast live through LeTV.
The third-generation super TV has some remarkable aspects in terms of hardware, software, content, and services.
For example, Levision has entered into cooperation with the six Hollywood studios and updated not less than 700 Hollywood movies each year, including at least 100 new films. LeTV Sports encompasses more than 220 top international influential events worldwide and has won more than 120 exclusive global high-end elite events. LeTV's original large nine-story demon tower, Tomb notes will soon land on the LeTV platform.
For another example, the new version of EUI is released, and there is a great improvement in human-computer interaction without the use of a remote controller, which directly switches on and off through voice; it provides users with intelligent recommended content through intelligent algorithms; it can accurately control TVs through gesture control, and can also communicate with friends and relatives. Video chat.
Subvert the industry and subvert itself
Liang Jun said that LeTV will open up an ecological era of open and closed television industry. Eco-TV, the biggest pricing feature is able to be lower than the cost of production costs, because it has an eco-profit model, with multi-dimensional, multi-level profitability, through ecological subsidies hardware.
Liang Jun summed up the development of "subversive mode" into four stages. He couldn't see it, looked down, couldn't read, and couldn't catch up. Liang Jun said that since 2014, the television industry has begun a magnificent vertical and horizontal. However, he believes that the accumulation of platforms does not form an ecological system but only a loose combination. He said LeSpot's "disruptive innovation" must not only subvert the industry but also subvert itself.
Before the two days ago (September 22 evening) of Le Shiyin to the new salon, in the face of the cost of the hardware proposed by China-Canada, and the question of whether or not the service payment can be sustained in the later period, LeTV, the new president, revealed that
"On the 24th, I will tell you why LeTV has a very good chance of doing a good job on Internet income. Traditional TV companies have to go a very long way. I have a lot of confidence in this part. In the future, we must be charging-based. Business, and the money received will make up for the losses on the hardware.The hardware we lose is the logistics, research and development costs.With the increase in sales, our premium ability for hardware procurement will grow. Our team is due to the small number and lack of experience in There is also a short version of the cost control. This is precisely an important part of our future reduction of the loss on the hardware, even a meager profit, and now has seen the possibility of profit, which requires the increase of our team's experience and sales; on the other hand, like R&D expenses, personnel costs, etc. These are fixed expenses, and this part does not increase when the sales volume grows, as long as we have a hurdle, we may evenly tie.Flat, means profit, this profit is not calculated by gross margin I think this is very confident."
What are the eight criteria and the four major ecology of "LeTV TV"?
At the press conference on September 24, Liang Jun spent a relatively long period of time introducing the "Levision TV" standard in terms of platform, content, hardware, software, application, operation, pricing, and sales.
According to Liang Jun, the four major eco-platforms, cloud platform, e-commerce platform, advertising platform, and big data platform, are the cornerstones of LeSport's ecological platform.
He disclosed that at present, LeTV’s monthly sales revenue from advertising sales of its TV inventory has exceeded 10 million.
In the post-meeting interview, Le Vision, the new general manager of marketing and marketing, said that LeTV is not the same category as traditional TVs. LeTV is making bigger cakes and making durable household appliances faster and easier.
"We have already achieved profitability in multiple dimensions." He revealed that LeTV's mobile phone conference held on April 14 was actually making money. LeTV members have a renewal rate of more than 70%.
"We have a lot of resources. They will become the endorsement of our entire ecology. We will use the power of ecology to cover the cost of living."
In the future, game console and TV combo products will appear
Liang Jun believes that, due to policy reasons, in the past that the Chinese market demand for game consoles is not large, but user data for several years shows that if the TV itself is close to or equal to the performance of the game console, many users will be converted to "video + host" User.
He predicted the future of game consoles and TVs, a two-in-one product. "LeTV's products are to be ready for video services and to prepare for possible new services in the future," Liang Jun said.
LeTV launched the third generation of super TV, a total of six flagship products, from the past to the "cost pricing" to all "lower than the production cost pricing", through ecological subsidies hardware.
This conference was broadcast live through LeTV.
The third-generation super TV has some remarkable aspects in terms of hardware, software, content, and services.
For example, Levision has entered into cooperation with the six Hollywood studios and updated not less than 700 Hollywood movies each year, including at least 100 new films. LeTV Sports encompasses more than 220 top international influential events worldwide and has won more than 120 exclusive global high-end elite events. LeTV's original large nine-story demon tower, Tomb notes will soon land on the LeTV platform.
For another example, the new version of EUI is released, and there is a great improvement in human-computer interaction without the use of a remote controller, which directly switches on and off through voice; it provides users with intelligent recommended content through intelligent algorithms; it can accurately control TVs through gesture control, and can also communicate with friends and relatives. Video chat.
Subvert the industry and subvert itself
Liang Jun said that LeTV will open up an ecological era of open and closed television industry. Eco-TV, the biggest pricing feature is able to be lower than the cost of production costs, because it has an eco-profit model, with multi-dimensional, multi-level profitability, through ecological subsidies hardware.
Liang Jun summed up the development of "subversive mode" into four stages. He couldn't see it, looked down, couldn't read, and couldn't catch up. Liang Jun said that since 2014, the television industry has begun a magnificent vertical and horizontal. However, he believes that the accumulation of platforms does not form an ecological system but only a loose combination. He said LeSpot's "disruptive innovation" must not only subvert the industry but also subvert itself.
Before the two days ago (September 22 evening) of Le Shiyin to the new salon, in the face of the cost of the hardware proposed by China-Canada, and the question of whether or not the service payment can be sustained in the later period, LeTV, the new president, revealed that
"On the 24th, I will tell you why LeTV has a very good chance of doing a good job on Internet income. Traditional TV companies have to go a very long way. I have a lot of confidence in this part. In the future, we must be charging-based. Business, and the money received will make up for the losses on the hardware.The hardware we lose is the logistics, research and development costs.With the increase in sales, our premium ability for hardware procurement will grow. Our team is due to the small number and lack of experience in There is also a short version of the cost control. This is precisely an important part of our future reduction of the loss on the hardware, even a meager profit, and now has seen the possibility of profit, which requires the increase of our team's experience and sales; on the other hand, like R&D expenses, personnel costs, etc. These are fixed expenses, and this part does not increase when the sales volume grows, as long as we have a hurdle, we may evenly tie.Flat, means profit, this profit is not calculated by gross margin I think this is very confident."
What are the eight criteria and the four major ecology of "LeTV TV"?
At the press conference on September 24, Liang Jun spent a relatively long period of time introducing the "Levision TV" standard in terms of platform, content, hardware, software, application, operation, pricing, and sales.
According to Liang Jun, the four major eco-platforms, cloud platform, e-commerce platform, advertising platform, and big data platform, are the cornerstones of LeSport's ecological platform.
He disclosed that at present, LeTV’s monthly sales revenue from advertising sales of its TV inventory has exceeded 10 million.
In the post-meeting interview, Le Vision, the new general manager of marketing and marketing, said that LeTV is not the same category as traditional TVs. LeTV is making bigger cakes and making durable household appliances faster and easier.
"We have already achieved profitability in multiple dimensions." He revealed that LeTV's mobile phone conference held on April 14 was actually making money. LeTV members have a renewal rate of more than 70%.
"We have a lot of resources. They will become the endorsement of our entire ecology. We will use the power of ecology to cover the cost of living."
In the future, game console and TV combo products will appear
Liang Jun believes that, due to policy reasons, in the past that the Chinese market demand for game consoles is not large, but user data for several years shows that if the TV itself is close to or equal to the performance of the game console, many users will be converted to "video + host" User.
He predicted the future of game consoles and TVs, a two-in-one product. "LeTV's products are to be ready for video services and to prepare for possible new services in the future," Liang Jun said.
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