Touch the remote control is the highlight
At 1:00 in the morning, the 2015 Apple New Product Launch Conference arrived on schedule. In this conference, Apple released the long-awaited Apple TV, which has a 32GB version of the price of 149 US dollars, 64GB price of 199 US dollars, will be officially opened in October.
The appearance of the new version of Apple TV is consistent with its predecessor product. There are three highlights in the function:
1, support Siri voice manipulation, and Siri can cross iTunes, Hulu, Netflix and other applications for content search.
2, equipped with a new touch remote control, in terms of experience has been greatly improved before, in addition to voice functions, more operations as long as the use of mobile phones to slide on the touch panel, the scene experience is quite smooth.
3, Apple TV adapts iOS-based living room operating system tvOS and UI interface, the main card icon, the white background formally replaced the original black background, the style is more fresh and simple.
Video advantages can not be reflected
Obviously, after the new version of Apple TV has a living room operating system, tvOS, it will allow users to more freely select video applications and watch video programs. However, from the scene of the demonstration, the advantages of video applications in the new version of Apple TV are Hulu, Netflix, etc. These applications are clearly beyond the reach of domestic users.
In fact, for the domestic TV box market, even if Apple TV can really enter the Chinese market, according to the provisions of the SARFT, it is necessary to cooperate with the seven licensees. As a result, Apple TV is destined to flow into homogenization of content, in addition to its appearance better than those of similar products in the country.
The game can not afford to mention the interest
In the live demonstration, you may see that in addition to the video, Apple also focused on the game application for the new Apple TV. However, this link has attracted a lot of users Tucao - this game is too "mental". Indeed, from the three games demonstrated by Apple, although the screen looks pretty fine, it is basically a puzzle game. Obviously in front of all kinds of PS4 and Xbox, this level of game can only be regarded as pediatrics, let alone to attract the attention of the majority of players.
Earlier, Tencent Digital also conducted a relatively comprehensive test for video game boxes. On the whole, people actually have great expectations for the game experience of using this type of product. However, due to the Android system itself, the games that we currently have access to are extremely poor in game masterpieces and puzzle games. The quality was uneven and led to the entire TV box in an awkward position in the game.
This seems to give Apple a chance: because of our impression, iOS games are much bigger than Android. But if you say that the three games demonstrated by Apple at the conference today are the highest level in Apple TV at the moment, I advise you not to expect too much of it. Perhaps, it is just a small home improvement product that has nothing to do with the game.
summary:
As we analyzed above, even if the new Apple TV has changed a lot more than before, there is no half-dollar relationship for you and me. Moreover, not to mention the price of nearly RMB 1,000 yuan ($ 149 for the 32GB version and $ 199 for the 64GB version) at the start. If you don't really have the fruit, please take a detour.
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