The concept of smart home life has been lurking in China for more than ten years, but it has not really raised a wave of sustainable development. With the popularity of the Internet and the mobile Internet, the smart home industry is welcoming the return to the spring window. Its development speed has exceeded expectations. The advent of the 4G era and the popularity of WiFi networks will become the "catalyst" for the development of smart homes.
Google shocked the industry by acquiring Nest Lads, a smart home equipment maker, for $3.2 billion. And released a clear signal - smart home has become a big market for giants to compete.
Nest lets the industry see new ways to enter the home. It is aimed at "old" equipment such as thermostats and smoke detectors that have been around for many years, and Nest is designed with new methods. This "small and beautiful" idea of ​​making traditional equipment smarter is completely different from the systematic and integrated approach of "traditional and comprehensive" of traditional Chinese smart homes.
In fact, the concept of smart home life has been lurking in China for more than ten years, but it has not really raised a wave of sustainable development. With the popularity of the Internet and the mobile Internet, the smart home industry is welcoming the return to the spring window. Its development speed has exceeded expectations. The advent of the 4G era and the popularity of WiFi networks will become the "catalyst" for the development of smart homes. Some analysts predict that China's smart home market will reach 42 billion yuan in 2010. It is expected that the market growth rate will exceed 20% in 2010-2015, and it is expected to reach 138 billion yuan in 2015. In the field of home automation with hundreds of billions of dollars in the market, no big company will sit still.
Home appliance manufacturers, after being spurred by Internet companies frequently, have tried to use their "small and beautiful" ideas to activate their long-awaited smart home appliances dream. For example, Haier's "air box" is one of the test waters. This is defined as the "family information center" of small partners, and other air conditioners, purifiers and other appliances to form a network environment to achieve network linkage. The biggest names in the Internet technology industry, such as Baidu, Qihoo 360, Xiaomi, LeTV, etc., are also unwilling to miss the "entry" of this possible mobile Internet era.
In the face of the overwriting of Internet IT giants and traditional home appliance companies, how should the startup team choose? Is it to insist on own brand, or to hide in the shadow of the giant to survive? Is it to choose a gun to pick a line, to kill a bloody road with a product, or open data, hardware open source in order to quickly develop allies, create an ecological circle, or hand in hand to win the market scale? These are the choices that the startup team has to do.
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