At the moment when IFA 2017 is held, this year's IFA exhibition reveals the trend of development of color TVs. This year's TCL, Hisense, Skyworth, Changhong and other domestic color TV giants have become “flash†brands, while Japanese and Korean brands are in this year. Relatively flat.
The audio-visual circle combed relevant media reports. Regardless of space and frequency, domestic brands such as TCL, Hisense and Skyworth acted as “facesâ€. Here we will sort out the actions of these domestic brands at this IFA exhibition and represent new products. Because these products have received great attention from all walks of life, it is not only the face of the manufacturers, but also has a guiding significance, but also foreshadowed the possible trend of color TV market.
TCL - Shows the Strongest "Weapon" - 85" X6 Quantum Dot TV
Among them, TCL, the world's top three color TV industry, officially launched the new series of TVs with X6, C5, and P6 equipped with Baidu's artificial intelligence system at the IFA exhibition, representing high-end fashion, urban white-collar workers and youthful youth. Three market segments.
In particular, the most impressive is the X6 XESS private cinema, which has an 85-inch super screen, and is the pinnacle of TCL's ultimate craftsmanship and core technology. It uses primary color dot display technology, Harman Kardon 7.1.4. The luxuriously configured audio system meets the standards of the private cinema both in terms of sound quality and picture quality.
The TCL X6 XESS private theater is QLED TV primary quantum dot TV, equipped with the latest generation of primary color quantum dot display materials, featuring high color gamut, high color capacity, pure color, and long color. Color as an important source of quality technology, the more pure the color, will give you and your family more real and more visual experience.
The X6 uses the Galaxy multi-zone backlight control technology with Local dimming 600 partition, uses 1200 pure light sources to accurately control the brightness, achieves a contrast ratio of 12 million:1, and ensures excellent image quality while completing the breakthrough of OD12 from the backlight. The thickness of the whole machine is only 24.8mm, and the multi-backlit subarea large-screen TV in the industry usually has a thickness of 30-50mm. Whether it is the highlight detail of a movie, or the details of a dark shadow, the X6 can be accurately presented.
This is a flagship new product that represents TCL’s most technologically advanced technology. It not only shows TCL’s technological R&D capabilities, but also reveals that not only Japanese and South Korean positions are in the high-end market, but also TCL and other brands can lead the trend of technology. The products allow the world to see the influence of Chinese brands in the high-end market is rapidly increasing.
In addition, from the perspective of the exhibition area, TCL's 700 square meters from 7 years ago to 1800 square meters this year, this figure shows the strength of TCL, but also highlights the "signal" of the rise of Chinese brands.
Hisense - Over 10 ULED TVs and 4K Laser TVs Reloaded
As a domestic brand leader, Hisense will be a debut in this IFA exhibition and is a matter of great concern to the industry. It is understood that Hisense’s intention at this IFA exhibition was very clear. That is the focus of betting on their own exclusive ULED TV, displaying its 9 series, 8 series, 7 series, 6 series four series of ULED ultra-definition television products sold in the global market, 7 series ULED re-launched 7700 series New products will be released on September 7.
ULED is Hisense's own research and development of LCD TV picture quality enhancement technology, multi-zone backlight control and multi-level fine dimming technology to enhance LCD TV picture quality. ULED TV became the unique skill of Hisense, and it was also an effective "weapon" against other brands of high-end OLED TVs.
Which Hisense 9 Series ULED flagship new to have 1000 partitions of the backlight partition control technology, each backlight partition can achieve 4096 fine tuning dimming, showing a good performance level, details and depth of field. In Hisense's view, ULED TVs can definitely be the "leader" of high-end television technology and can compete with OLED TVs.
At the IFA Exhibition, Hisense 7 Series ULED also made its debut in the NU7700 influence series. Its products use borderless panoramic design, plus Cartier silver ceramic sand metal technology and screwless design, 7700 series let Hisense ULED super-quality TV breakthrough in the appearance of technology again, to achieve "internal and external repair", "anyway, all the United States" .
In addition to tapping ULED TVs, Hisense is also focusing on laser televisions. The 100-inch two-color 4K and 88-inch monochrome products on display at the show were highly praised by on-site participants. Laser TV solves the bottleneck of large-screen TVs from the root, and has surpassed LCD TVs in the core indicators such as color gamut and color. Laser TV is currently the key "chip" for the leading position of Hisense's next-generation display technology.
Hisense's left hand ULED TV, right hand laser TV, ULED TV is aimed at the current mainstream TV market, and laser TV is the future of the "weight."
Skyworth--Simple, Direct and Deadly OLED TV
Compared with His Brothers, TCL, and other brothers, "Friendly Business," Skyworth's mother at this exhibition is particularly direct, is the death of OLED TV.
Following last year's stunning new S9-I and S9D OLED products, as well as Wallpaper wallpaper TV launched this year, Skyworth once again expanded its OLED product team to bring the latest W8. The OLED TV adopts a folding split body design. The 3.65mm ultra-thin OLED screen is adsorbed on the tempered glass backboard. All kinds of chips and audio and other originals are integrated in the Smart Bar under the screen body, and there is also a dedicated Skyworth split. Machine built JBL audio.
In addition to being able to see Skyworth’s large-size organic self-luminous OLEDs, Skyworth also demonstrated for the first time to the world its 5.2 inch flexible AMOLED display developed by Guangzhou New Vision Optoelectronics Technology. This is China's first full-color, flexible AMOLED display with a screen size of 5.2 inches, a thickness of 0.01 millimeters, and a weight of less than 1 g. Images and video can be displayed in a bent and folded state, achieving zero in the field of flexible AMOLED display in China. Breakthrough, it represents our country's highest technological level in the field of flexible display. Today, the market for flexible screens is huge, and it can be widely used in smart phones, smart watches, automotive instruments, televisions, and other fields, leading the display technology from the tablet era to the flexible era.
Skyworth has been firming OLED TVs for the past few years. Since 2013, Skyworth has successively introduced various OLED TVs such as the S9-I, S9300, S9D, and W9 with leading-edge technologies, and has become a spokesperson for OLED TVs.
According to relevant sources, Skyworth's eleventh color TV products this year are still the main OLED TVs that are relatively pro-popular versions of the S8 and the flagship wallpaper OLED TV W8, which are expected to be officially released at the end of the IFA show.
Summary: Judging from the action layouts of the three brands of TCL, Hisense, and Skyworth, the QDs, ULEDs, and OLEDs have become the key words of the three major brands. They all hope to lead the industry through their own “specialtiesâ€. Towards. From the current trend of the color TV industry, Quantum Dots, OLED display technology in the two high-end market are dead, their camp strength is not much difference, is expected to be in the next two years in a stalemate. In the configuration of Quantum Dots and OLEDs, Hisense chose three-pronged approach. One side used exclusive ULED technology to highlight the differences, and at the same time, it was still in the new direction of Quantum Dots and laser television. It also revealed Hisense’s “pragmatic and demanding stable".
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