Now, after the VR Daily heard, confirmed, and summarized several news about Alipay's socialization, it also gave us an analysis of Alipay's socialization initiatives. The original socialization of Alipay was actually hidden here.
The fact is this: In addition to the old-fashioned topic “Alipay wants to be social,†VR Daily has received a reliable and exclusive message that Alipay will launch a social game based on LBS and AR in the near future. The name is not called Alipay GO. The key is that Alipay's expectations for this game should be high.
According to the current plan, Alipay hopes that the game will not only get a lot of water in Alipay's game center, but also hopes that he will use game-based virtual interaction to seamlessly integrate and synthesize online and offline resources, and connect Alipay online and offline. Huge business resources and traffic user resources, making a lot of daily social behavior and activities, so as to retain and attract more players, let them become high-frequency users Alipay social function.
In this regard, if the size and viscosity of users of Alipay social functions such as friend circles and Alipay red packets can be greatly enhanced because of this game, then it does have the strength to detonate Alipay socialization.
On the other hand, after Alipay's game center went on-line quietly, the main games it promoted were significantly upgraded on the Apple App Store rankings. The industry had rumored that Alipay’s game center had introduced millions of users to single games once a day. level.
However, since the release of the new version, the Alipay game center has not been on new games. This AR game as the main push of the Alipay game center, if it can maintain a strong user import speed, then with the AR game has been confirmed in the market dissemination With the scale of audience users and active users of AR games, if they have the opportunity to get players to use Alipay's social functions, this is indeed a driving force for the socialization of Alipay.
In terms of products, this AR game is not Alipay self-developed. The product developers have a good reputation in the game industry. They have strong background in artificial intelligence frontier technologies such as AR/VR and image recognition. The core team is from well-known internet companies. A team with rich experience and strong technical skills is responsible for the creation of products. The possibility of success is indeed not small. After the combination of the Alipay Big Data System and excellent social innovation games, the effect of viral transmission is indeed expected.
However, it is worth mentioning that there have been rumors before that many internet giants in Tencent have kept in close contact with “Pokémon Go†in an attempt to obtain the “Pokémon Go†proxy in China, and there are already many in the industry. The big game company announced that it was doing AR games, which gave Alipay this AR game the first to get large-scale users in the cruel competition, which brought a lot of pressure.
It is foreseeable that Alipay wants to rely on this AR game to successfully detonate its socialization. The premise is that the scale of the game's users can exceed the imagination of ordinary people. Alipay's AR game not only needs excellent product quality, but also needs to be successfully pushed to the user's scale at a particularly suitable time (before the market does not have a good AR game). This node is not difficult to grasp.
Based on this, although Alipay's AR game has advantages and disadvantages in detonating ability, it is undoubtedly a big step for Alipay's socialization: it invests a lot of resources to promote social games, so that the game can retain social functions. The users, in turn, promote the socialization process of their ecology. Despite the difficulties in finding the tipping point, the general direction is very much expected.
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