Who can win the name of Super TV in the old and new brands?

On March 24th, Xiaomi made a move again in the field of smart TV, introducing a new TV of 1999 yuan 40-inch millet, although the parameter configuration compared to the millet TV 2 has shrunk, but the outstanding cost-effective pricing still attracted a lot of eyeballs.

Although Xiaomi bid farewell to the “fever” and bid farewell to the stacking of hardware and parameters, he put out a price tag, but from the perspective of the entire television industry, it is another reflection of the difference.

Whether it is a veteran traditional manufacturer or an emerging brand in the TV industry, it has now joined the battle for super TV, creating the ultimate product and overturning the unique concept of "LeTV", which is obviously more worth seeing.


Why do traditional manufacturers go super?

There is no doubt that the transition to the Internet has become a reality for many traditional TV brands to do their best at this stage, and traditional manufacturers to do super TV will inevitably bring this transformation process to a new height.

What are the advantages of traditional vendors? Naturally, it is a historical user word of mouth and brand awareness accumulated for a long time. On March 18th, Konka TV promoted “Super TV” on Weibo, and it can be seen that in 1980, 2001, etc. It is a key element that evokes market resonance and attracts users' attention.

At this stage, the user's demand for intelligent and networked television has become a good opportunity for traditional TV manufacturers to develop new forms of products, integrating more content and more items such as games that allow users to experience traditional projects. Manufacturers have a power point to do super TV.

How do emerging brands defend super?

Yes, the name of Super TV is not new to us. As early as September 19, 2012, it officially met with us. This time, LeTV created Super TV.

The traditional manufacturers seized the super TV, but also let the industry spread the "replica music" voice, but music is not the same as the way the game is really easy to copy it?


It must be said that LeTV took a different path from the industry's normality from the beginning of its involvement in super-TV, which is different from the line of thinking.

Super TV has just emerged as a content output platform for LeTV. However, through the use of socialized games, fans have been brought into the research and development process and marketing of Super TV. With self-evolution, they have used open purchase + pre-sale methods. The establishment of a dynamic supply chain has created a new profit model for the television industry, where television hardware hardly makes money and makes money from services and content.

Moreover, thanks to content services, application sharing, and advertising sharing, LeTV also makes Super TV a mobile internet ecosystem, and its own high-definition video has become an important pillar of Super TV, allowing enough users in the ecosystem. Activity.

Who can win when the narrow road meets?

The traditional brand manufacturing super TV focuses on change, but in the process of Internet transformation, especially on the interface interaction and operating system design, even international brands such as Sony and LG have all lost. Traditional manufacturers The grasp of user needs does not dominate.

On the contrary, in the use of hardware, emerging brands have come under threat. Just like the current smart phone industry, the standards of new and old brands of smart TVs are almost at the same level, except for a little feeling of the products, both in terms of hardware parameters. It is almost the same, with the admiration of fresh elements and more diversified product thinking, which is also the key to LeTV and Xiaomi’s ability to achieve good results in the television industry.

Super TV, a simple four-character portends yet another watershed in the television industry. Whether traditional manufacturers can keep up with the pace of this era, whether emerging brands can rise or not, LeTV can once again subvert the intrinsic awareness of super TV. It will also become the focus of industry attention.