CTI Forum (ctiforum.com) December 6th news: This year is a destructive year for Unified Communications (UC). Companies around the world are beginning to experiment with new strategies in everything from collaboration to data analytics. The result of all these digital transformations is the integration of some big brands and the emergence of some new companies that have the potential to change the status quo of Unified Communications (UC).
One of the newest brands to enter the market in 2018 is UnifyMe, a cloud communications platform built on Twilio services. For those who don't know, Twilio is an API that makes it easier for businesses around the world to add voice, video and messaging capabilities to any collaborative network. By using the Twilio CPaaS format, UnifyMe is able to create a complete cloud platform for their customers, making the most of the value of big data.
I interviewed CEO, Mr. Albert Colls, about the opportunities that UnifyMe offers to businesses.
What is UnifyMe?
UnifyMe is a platform designed on the Twilio API that provides agility and control for the digital transformation market. To increase efficiency and productivity, this cloud communication solution hopes to free the enterprise from the problems that are common in a fragmented, secure connection.
As Albert tells me, UnifyMe is responding to the needs of fragmented service providers around the world that are overcoming outdated legacy systems and moving into the cloud computing arena. UnifyMe provides an integrated communications platform on the Twilio framework that gives brands the opportunity to access big data while reducing telecom costs.
"I have some friends at Twilio that help motivate people to think about a new communication strategy. A few years ago, we tried to establish a similar strategy on SIP technology, but for the current market, It is simply not reliable or flexible enough."
"After we learned about Twilio's capabilities, we know that it is the perfect resource for us to create a product that truly changes the market."
Albert is eager to share this idea: "We believe that the way we communicate should be consistent with who we are and the way we live. For everyone on every device, no matter where it is, Designing an elegant and easy-to-use unified communications platform is our goal."
How did you build your vision on Twilio's API?
UnifyMe believes that today's businesses should be able to communicate in a seamless way with their business. This means that a single, easy-to-use unified communications system can be used, no matter where they are or what devices they use. Using the Twilio CPaaS approach, UnifyMe can take advantage of some of the most flexible and innovative technologies on the market.
"The market is changing, and UnifyMe is responding to these changes. When we use ourselves as a UCaaS platform, this is just the beginning that can be used to describe our terminology."
"Yes, we provide the basic implementation of UCaaS, such as chat, video or phone, but we want to go a step further and create a communications suite for the next generation of technology. Our strategy is to combine UCaaS with the future of big data. , like chat bots and machine learning, so companies can continue to evolve based on what they have learned from their exchange experience."
While UnifyMe's original goal was to create an extraordinary experience and a comprehensive product on the Twilio platform, it was only the beginning of their vision. Albert told me that the companies he is currently in contact with tell him that they need to get so much data to help them continue to innovate in new markets, but most customers simply don't have the right tools to deliver these. data.
"Our goal is to provide customers with the collaboration and data solutions they need to deliver more fluid and efficient communication strategies, using cloud-based software to streamline video conferencing, chat, IP telephony, productivity software and document sharing. Wait for everything."
As a brand, what is your goal?
When I talked about Andrew, it's easy to think that UnifyMe is a disruptive brand in the era of cloud communications and a true unified communications. I asked him what the company's goals are because they considered the future and the upcoming new year.
"At the end of the day, the goal is to provide a platform for our customers to get what they need in the communications market, while making these tools as simple and self-managing as possible. UnifyMe's products are designed to make the team more Freely focus on your internal needs without the need for ongoing third-party intervention pressure. With the management portal provided by UnifyMe, you can control all aspects of corporate communications without worrying about extra investment and wasted time."
Unlike many other emerging brands on the market today, UnifyMe is unique in that its corporate vision does not include building its own suppliers or service providers. Their marketing strategy is based on becoming a partner of Twilio.
Albert told me that although the concept of being the first company on the market is irritating, it is also an exciting opportunity.
"This is a good thing for us, especially when Twilio was just starting out, we were one of the first companies to offer services on the Twilio platform."
We are happy to see UnifyMe's achievements on the road to launching products in Latin America and EMEA.
Albert concluded: "UnifyMe's vision is to make it easier and easier for people and businesses to communicate. That's why our open source thinking team is looking for other like-minded people who want to work with us and Software cooperation. We will welcome them with open arms."
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