[Baidu VR original manuscript, reproduced please indicate the source]
(Beijing time, March 4, 2017) Recently, a report released by Transparency Market Research (TMR), a transparent market research firm of the US market research consultancy, has focused on the current market conditions and competitiveness of virtual reality (VR). A detailed study was conducted on the subdivided areas such as growth rates.
According to data released by TMR, by 2024, the total output value of VR content will reach 41 billion US dollars, with a compound annual growth rate of 89.8%. At present, VR games are rapidly developing and occupy 50% of the entire virtual reality (VR) industry. The revenue market will continue to erupt even in the next few years.
In addition, other segments of the VR market, such as tourism, hotels, entertainment, sports, automotive, and retail, will also continue to grow. As companies pay more and more attention to brand promotion, they continue to stimulate consumers to experience VR. This has played a positive role in promoting the demand for VR content creation.
Regarding the VR market regional analysis, North America has the highest VR market share of 73.4%, and the Asia-Pacific region is catching up. In addition, TMR predicts that virtual reality advertising and marketing will also begin to grow, tourism, retail and VR media will develop. And investment.
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