Thunderbird Technology Chen Ren AI Renews Home Entertainment

On April 21, the 2017 Asia-Pacific Artificial Intelligence Summit of the TEF Technology Entertainment Season (Shanghai Station) was held during the Shanghai Fair. Conference by AI Science Innovation and Future, AI Deep Learning Session, AI Voice and Visual Recognition Technology, AI Driverless Leading Automotive, AI and Education, AI and Home Entertainment, AI and Computer Vision, AI and VR, AI and Internet of Things, etc. Plates composition. During the meeting, Chen Yan, chief strategic analyst of Thunderbird Technologies made a wonderful speech.


Pictured: Chief Strategy Analyst Chen Ren, Thunderbird Technologies

According to Chen Ren, as a brand new Internet TV brand under TCL, Thunderbird Technology released a new Internet TV brand Thunderbird at Beijing National Convention Center on March 29. They rely on TCL's supply chain capabilities and online and offline channels, and currently have cooperation with Tencent and Ali. Thunderbird's slogan is "simple entertainment, simple love." Chen Ren said that this is consistent with their AI product features that can make life more intelligent and simplistic.

Artificial intelligence drives entertainment traditional industries into new recovery period

With the development of smart TVs, content is more and more abundant, but the cost for interaction is also increasing. Especially for the elderly users, young people need to help the elderly in the home to do some smart TV adjustments or channel selection at home. For example, Dad may like to watch the game, her mother likes to watch Korean dramas, and children like to watch children's plays. All these people go to the front of the TV and the content is actually the same. In China, the content of the TV is not graded. The children see the same thing as the adults saw. The "Sanshi III Shili Peach Blossom" became the same TV program for adults and children.

Chen Ren believes that the pain point of smart TV can be attributed to three points: the elderly will not use, young people do not want to use, children watch too long. Once upon a time, the media will see such reports: The television industry has entered the sunset industry. Chen Ren believes that now that he has AI intelligence, he believes that AI will make new life for home entertainment. He pointed out that the concept of AI has been proposed for 60 years. In the first 60 years, artificial intelligence was at an artificial stage, and it has finally entered the stage of intelligence. Therefore, artificial intelligence has passed the bud stage, expected expansion period, and disillusionment period, and it has entered the recovery period. This new technology of artificial intelligence will drive the traditional industries of life and entertainment into a new recovery period.

According to data from iResearch, artificial intelligence accounts for about 60% of intelligent voice, and 12.5% ​​for intelligent vision. These data accumulations are all completed by China's corporate R&D. They have relatively rich resource inputs. They are also much faster than the world level. At the same time, they have the support of the government. In China, the transition of AI has been very helpful.

If the development of television is divided into three eras, the first is the era of watching television, passively receiving television programs; the second is the era of smart television, there are many APP can listen to music, watch videos, play games; third In the era of artificial intelligence, not only can you watch TV and use TV, but you can also use TV as a center of the entire living room to provide more value-added services.

Thunderbird Smart TV Leads Living Room Service Evolution

Chen Ren played a video of AI on display at the CES in the United States. The videos featured home scenes, elderly care scenes, and children’s smart scenes. People in each scene can interact well with the TV. Ray Bird's intelligence and humanity are very prominent.

All these scenarios are actually an entire AI architecture. The application scenario is the core of Thunderbird, and the business model is a guarantee to drive service application landing. Take "From Your World Through" as an example. Chen Ren explained the deep application of big data and algorithms in smart TVs. He believes that the entire data and user are artificial intelligence air and soil. Alphgo's algorithm makes it possible to find world-renowned chess players to play chess. After chess, the whole data is analyzed and the whole algorithm is adjusted. This is beneficial to the iteration of the entire artificial intelligence.

If you simply divide the data into two categories, one is user data and the other is content data. There are many user data, including user behavior data, such as what kind of videos you like to watch, how the light is, and how your emotions are. Combined with some historical data, you can give these users a corresponding user portrait and make personalized recommendations. surface.

Thunderbird technology products are constantly iteratively updated

Technology is the core of a business and the foundation of life. Thunderbird's global smart users are based on TCL's powerful brand, with approximately 17 million active users and a large amount of low-level data. With the strength of global R&D, there are research institutes in Silicon Valley and Hong Kong. Currently focused on AI research, and MIT MIT are in cooperation, HKUST Fast, Amazon, Baidu are Thunderbird's partners.

The development of artificial intelligence in smart TVs actually belongs to the initial stage. He believes that through the continuous development of technology, a truly intelligent era will come.

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