Is Nokia back to peak with new products?

Just last week, at the NOKIA CONNECTION 2011 conference in Singapore, Nokia CEO Stephen Elop showed a series of progress since the implementation of Nokia's new strategy, and released a number of new mobile phones, among which the most eye-catching It is also the first smartphone N9 that uses the MeeGo operating system. Although some delays, the terminal products loaded with the MeeGo system still unveiled after all, causing a lot of commotion.

Such as the Nokia CEO Elop before the Nokia N9 release said, this is a product with a market impact - a seamless polycarbonate body, positive keyless design, vacuum anti-glare screen, 1GHz TI processing Device, MeeGo's stunning control UI... However, when the Nokia Windows Phone mobile phone is ready to go, the Nokia N9 half-way out, the industry and the market its evaluation is mixed.

According to Analysys International, the adoption of the MeeGo system, although the N9 in the design innovation is remarkable, but MeeGo itself is still not complete ecological circle, in the short term is not enough to form a competitive edge in the mobile phone. ZDC's survey results show that there are not many users willing to pay for Nokia N9 in the Chinese mobile phone market. Among them, 20% of respondents stated that regardless of how much money the N9 will sell, they will not buy it, while 50% of the respondents said that they will pay less than 3,000 yuan. consider. And nearly 60% of respondents believe that the Nokia N9 can not bring impact on Apple, Android camp smart phones. It can be seen that Nokia's current appeal and influence in the market have been greatly reduced compared with the past. Not only are consumers not optimistic about the Nokia N9, even Nokia executives have shown a negative attitude towards this product. In an interview with the Helsinki Daily, CEO Elop said that Nokia will give up MeeGo regardless of how good MeeGo and Nokia N9 are.

Nokia is confused between the old and the new platforms: On the one hand, it released the attractive N9 mobile phone MeeGo system, and the turning head once again stated that the main strategy is to build smart phones with the Windows operating system. On the other hand, 10 new Symbian OS-based machines will be introduced in the coming year. Today, Nokia, like Motorola, had to deal with several operating systems at the same time.

In the era of mobile Internet, the competition of mobile phone manufacturers is no longer just a battle for equipment. It is a test of the fighting power and resource integration capabilities of the ecosystem. Who can take the lead in finding killer applications and integrate enough third-party forces to bring good results to users? Experience, who can win in the melee. The biggest feature of the Internet is openness, and the former king Nokia, just lost in openness. Although the Symbian system has been minor repairs, but after all, the architecture and functional design is too conservative, although still comprehensive, but not more complex multimedia and network requirements, which is the Symbian system in the competition with iOS and Android systems continue to lose market the reason.

From Symbian to MeeGo, to the soon-to-be-released Windows Phone, Nokia, the king of smartphones in the past, can return to the peak, let's wait and see in this fall!

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