In 2015, radio and television are still busy. TV dramas and TV boxes suffer

In 2014, SARFT vigorously rectified the TV box industry and issued rectification documents on many occasions, requesting that all brand TV boxes must be unloaded from all video site TV APPs, and interviewed about seven licensees. It was clearly stated that TV boxes without approval were not allowed. Pushing it to the market and stopping illegal cooperation with video sites and telecom operators. Several severe rectifications eventually forced all brands of TV boxes to drop off their video-based TV applications. The TV box industry was not only badly hit, but its development prospects were greatly hindered.

SARFT

While the television box industry is in an awkward situation, SARFT has begun to manage TV stations and advertisements, and issued the "Notice on Standardizing the Use of National Language Texts in Radio and TV Programs and Advertisements". It is required that TV stations and broadcasting stations should not use irregular language texts. And network terms. In December, the "Advertising Law (Revised Draft)" was issued to require children under the age of 10 to not be advertising spokespersons.

General Administration of Radio, Film and Television Calls to Stop the Legend of Wu Mei Niang

At the end of 2014, some media outlets broke out. Fan Bingbing’s “The Legend of Wu Mei Niang” was soon stopped by the radio and television due to oversize standards. Afterwards, the big-headed version of “The Legend of Wu Mei Niang” surprised the audience... When the box market and the film and television industry could finally produce quiet production, unexpectedly, the State Administration of Radio, Film and Television in 2015 was busy again. What to ask was, of course, busy managing TV dramas and rectifying the TV box industry.

General Administration of Radio, Film and Television Cutting "Feng Shen Heroes"

After Fan Bingbing’s “Legend of Wu Mei Niang” was tragically “reduced by the chest”, the Shenzhen TV’s hit drama “Feng Shen Hero” was not spared. The demon was also cut into a big head and goddess...and there was another big head on the market. Post a TV show. In addition, the Internet recently broke another news that "the OTT box will experience the most severe supervision in history and no serial number can be listed." This news immediately led to panic in the TV box industry, although people in the industry believe that this is an old order. However, strict management efforts have been gradually strengthened.

Wu Chunyong, a radio and television expert, believes that the issuance of the “new regulations” is in fact a reiteration of the No. 181 document issued by the Directorate General in 2011 and can be understood as a continuation of the “net net operation”. The existing method of downloading and installing video APPs to obtain Internet content on the market is actually a kind of behavior that bypasses the broadcasting and television regulatory system, and has not reached the original intention of the “Net Net Action”. For this reason, the TV box market will be subject to strict control again. . However, while the drama and the TV box are under strict control, it is actually the user who suffers injuries. After seeing the big drama, how can the audience's vision be able to stand by it; watching the video with the TV box, without the demand resources, but also with the spirit of entertainment?