Hard Sony Samsung! Hisense's flagship U9 TV is the first test in the country

In 2016, Hisense became the top sponsor of the European Cup. The slogan of "Hisense TV, the world's first" is still vividly remembered. In 2017, Hisense spent 100 million U.S. dollars and became the top sponsor of the 2018 World Cup in Russia. Its internationalization ambition is evident. As a sponsor of the World Cup, an international top event, it also requires manufacturers to have an international standard product to support the table. Internationalization is the primary strategy of Hisense, so product strength must also reach the international level. At the beginning of 2017, Hisense's “Scorpio” TV shocked us with its impressive picture quality. After nearly a year of hard work, Hisense’s flagship U9 TV was debuted in an effort to show the quality of the picture. It competes with top international brands.
As a limited edition television of the 2018 World Cup, Hisense U9 is limited to 2,000 units worldwide. At the same time, U9 is the TV product that represents the highest standard of Hisense's ULED quality technology. It has pioneered the use of 1,056 dynamic backlight partition technologies and Hiview image quality engine technology. , Make the picture light effect infinitely close to the natural light, every place light shade and the light and shade are superior texture, is a phenomenon grade product which integrates a large number of cutting-edge technologies.
The release of Hisense U9 TV reinforces Hisense's position in the international high-end display field. As the originator of dynamic backlight partition technology, our previously tested Hisense MU9600U has demonstrated the picture quality of the Sony Z9D in terms of picture quality, especially the performance of the color gamut. Even better than Z9D. And this latest U9 is seen as a television product that surpasses the Sony Z9D level. Does this TV have this strength? Today, Hisense U9 TV came to the Zhongguancun Online Appliance Testing Center as scheduled, allowing us to thoroughly test it through detailed and effective evaluation.
Extended reading: "Quality Calls Z9D! Hisense Teana MU9600U TV First Test"
Appearance: Feel the grandeur of a 75-inch giant screen Nowadays, many manufacturers go further and further along the ultra-thin road. Although the thinner appearance looks smart and concise, it is really based on sacrificing the core performance, sound quality and even picture quality of the TV. Therefore, most of the flagship TV products we have seen have not pursued ultra-thin appearance, and this is precisely the principle that TV is based on the principle of “audiovisual”.
As the strongest model of Hisense in the year, U9's industrial design uses the majestic words to describe it. On the front, the rose gold all-metal base blends with the 75-inch giant screen, giving the impression of arrogance and luxury.
The front audio panel is embedded with the 2018 Russia World Cup exclusive nameplate logo. At the same time, the top of the nameplate is also printed with a global limited number of 2,000 units. Each TV has a different number, which allows users to feel the feeling of customization.
Although magnificent, but the details of Hisense U9 appearance control is also in place. Every place has no regrets in its use of materials. Each joint is tightly stitched. The overall visual effect is very nice. At least we can feel Hisense is doing this product carefully.
The remote control continues Hisense’s flagship product design. The metal material and minimal design make it more comfortable to hold and each button is very precise. At the same time, the remote controller adds a one-touch direct function, and can also customize the remote control to better meet the needs of different groups of people.
The Hisense U9 TV has a sophisticated appearance and the 75-inch giant screen does not appear bulky. Using black and gold color matching, the base of the picture frame and transparent base make the appearance of the whole machine bright and stable. The application of a large area of ​​metal materials, life, aesthetics and stability are much higher than the plastic material. Due to the bulkiness of the volume, the back panel has a spliced ​​type of treatment, but this does not affect the overall aesthetics.
Instrument Test: The value of color gamut exceeds industry standards. Since it is the annual flagship TV, the performance of Hisense U9 in the picture quality part is what we expect. After turning on the TV, please allow the author to skip other steps and go directly to the test of the quality part.
The instrument used in this test is the BM-7A luminance colorimeter produced by Topcon to measure the color coordinates of Hisense U9 TVs in different colors. According to the corresponding numerical calculation of the excellent domain, color temperature, color saturation and draw a corresponding color profile and so on. Before carrying out this test, we first let the machine work normally for one hour and restore it to the factory mode. The entire test environment is performed in the darkroom.
Hisense's unique ULED technology has always been outstanding in terms of color saturation, contrast, brightness, and technology maturity. After actual testing, we calculated that the NTSC color gamut of Hisense U9 75-inch TV has reached a staggering 109.5%. This data has left the industry standard color gamut coverage area far behind and is almost all flagship TV products this year. The highest median color gamut.
At the same time, we use HDR dynamic video brightness test on Hisense U9, the standard brightness of between 650nits-700nits, and according to official data, the peak brightness can reach 3000nits or more. In this extreme brightness situation, it is very rare to be able to keep the color gamut at a very high level. The liquid crystal display to achieve such a realm, even before the Sony Z9D also did not reach the height.
The NTSC color gamut value is as high as 109.5%, and more colors can be represented, making the colors in the picture more natural and avoiding distortion and color patches. More kinds of colors make the picture level more distinct and able to show more details and closer to real results.
However, I still have to say that there is no shortage of TV products with a high color gamut in the TV market. The facts tell us that an excessively high color gamut does not indicate how good the actual quality of the picture is. Raising the color gamut is of course a good thing, but it should take into account the control of color so that rich colors can have a real effect. Therefore, the quality of the image depends on the manufacturer's tuning. Therefore, the following image quality measurement part can really test the quality of the picture, verifying Hisense's ability to control ultra-high color gamut.
4K Image Test: Quantum Dot Super Image Quality Blessing For flagship TV products, how to adjust the quality of the product itself to a high level in the industry is actually very difficult. This is what it takes for manufacturers to maintain year-round technology research and development and research. Hisense has been deeply immersed in the television industry for decades. Over the years, he has extensive experience in hardware development and display technology.
Below, the author screened a number of relatively realistic real shots through a large number of 4K images, UHD video, and HDR video, and analyzed the Hisense U9 TV from the perspective of contrast, color reproduction, and clarity. The process is in a darkroom environment and the shooting results will slightly deviate from the actual performance during the test.
The first picture has a strong light and shadow effect that can truly show the original appearance of the picture; the second picture is bright and natural in color, and it is not over-saturated because of the wide color gamut; the third picture is the most challenging shading treatment, and the screen can see bright and dark details The processing is excellent, and the details of the shadows have not completely disappeared; the last picture has a color, detail, depth of field and three-dimensional feeling can be reflected.
ULED picture quality technology is unique to Hisense TV. Its dynamic zone backlight technology has always been proud of in the industry. According to the author's understanding, U9 has once again made a full upgrade. First, multi-zone dynamic backlight reaches the highest global 1000 zone. , More partitions can achieve more accurate backlight control, point-by-point dimming to show ultra-high contrast. Below we pass many UHD video measurements to verify.
Hisense's self-developed Hi-view Pro picture quality engine chip plays an important role in the precise control of ULED backlight, making the picture quality more professional. Based on Local Dimming, the backlight peak brightness is dynamically adjusted according to the average brightness of all backlight partitions, highlighting the bright part of the screen by dynamically increasing the backlight peak brightness of dark scenes and conventional TV screens; the dimming accuracy is 1/ 4096, precise control of the brightness of each frame of the screen, the rich and vivid picture level, the brightness of the switch is delicate and natural.
The latest light control system also incorporates multi-segment synchronous backlight scanning, multi-path backlight scanning, and multi-zone dynamic backlighting to form a high-speed backlight scanning system, allowing the liquid crystal to be in a state of backlight blackfield scanning during rotation, reducing the sense of image sticking in the human eye. To achieve a smooth motion picture. The more the number of backlight partition rows and columns, the more accurate the light and off of the backlight can be matched with the scanning flip of the liquid crystal to improve the fluency of the display.
In addition to strong light control performance, good images need to have color control in order to achieve the best display. Hisense ULED technology can obtain more accurate backlight, and the application of quantum dots can show the color more fully.
The NTSC color gamut of the Sony Z9D that we tested earlier is only 96.61%. It does not adjust the color gamut to a higher level. It is very likely that it is difficult to better balance the high color gamut and extreme brightness. And Hisense U9 complements the extreme color gamut and brightness, enhances the three-dimensional color space, and obtains a more realistic picture effect, which is extremely rare.
HDR video test: the perfect combination of light and color The appearance of HDR brings a strong wave to the TV display field. The limelight is even better than those of the two future display technologies of OLED and quantum dot. In simple terms, HDR technology can deepen the darkness of the screen, brighten the effect of brighter areas, and can highlight the layering of the screen to achieve a more realistic screen display. Hisense U9 brought us more surprises in the HDR source test under the powerful support of light and color capabilities.
HDR as a format decoding technology does not mean that all TVs equipped with HDR can really exert their effects. At present, only a few high-end TV models can better cope with HDR sources, and its HDR display effect is indeed amazing.
Hisense U9 is tuned with mature picture quality technology. Contrast and color can better meet the necessary conditions for HDR. Judging from the four measured images, Hisense U9's enhancement of HDR image quality is obvious to all because of strong light control and color blessing. In HDR film source, the contrast ratio reaches the maximum, and the three-dimensional effect and depth of field effect are restored to the maximum extent. However, the black field part of the expression makes it difficult for the author to find any light leakage, again confirming the strong advantages of Hisense U9 in light control.
System: VIDAA 5.5 system to consolidate the advantage of the domestic system part, Hisense U9 TV based on Andrews system based on depth optimization of Hisense's independent research and development of VIDAA 5.0 system, designed for the World Cup custom theme UI, the main page uses a horizontal suspension design, all content are arranged in the main In the interface, the ideas are clearly organized and not cluttered.
In the actual test, Hisense U9 turned on very quickly, and the interface between the content and the content was also very smooth, and there was no any stature. This is mainly due to the core configuration of Hisense U9. Hisense U9 TV uses the industry's top flagship processor, also has the industry's top processing chip, 4GB large high-speed flash memory, 64GB large body storage, can greatly improve the fluency and response speed of the TV.
Artificial intelligence can be said to be a hot topic during the year. In the television field and even the entire consumer electronics market, artificial intelligence has become a major aspect of the entire industry. Which has the greatest impact on the user, the most likely to be perceived is the voice part. At present, many television products mainly perform some interactive behaviors on TV from simple voice operations, which is still a certain gap from the real artificial intelligence.
What is the strength of Hisense U9? It is understood that Hisense has developed deep voice interactive technology to achieve full business voice interaction, deep semantic search and other black technology blessings. This year, Hisense artificial intelligence is fully upgraded, implementing voice interaction, full-range voice control, image recognition and scene-based content services, resulting in a more convenient and rich artificial intelligence interactive experience.
Hisense U9 TV has now been able to recognize dialects in Cantonese, Sichuan dialect, Putonghua accent Putonghua, Hunan dialect, Shanghai dialect, Hokkien dialect, and has supported a full range of entertainment, lifestyle, and television control functions. Basically, hands-free, full-range voice control, multi-level semantic recognition, and multiple rounds of dialogue interactions can be achieved.
After the author's actual measurement, the biggest characteristic of Hisense U9 in artificial intelligence voice interaction is "fast". Each time the author's voice has just fallen, the television can identify and jump or push the content that the author wants very quickly. It is no exaggeration to say that this is the most responsive product (no one) in a large number of artificial intelligence voice TV products tested by the author.
Content resources: Continuing its own strong advantages as a living room entertainment center. In this Internet era, Internet video content is more attractive to users than a pure TV video source. At present, Hisense has reached in-depth cooperation with iqiyi, covering a large number of movies and television drama resources. In terms of exclusive resources, the built-in "communicative learning" platform covers the elite lectures of prestigious school teachers across the country, and it has also been updated synchronously. The content covers preschool education, elementary school, junior high school, high school, and life education.
From the video content main interface, we can see that Hisense U9 TV not only joins many high-quality TV dramas and movie resources, but also has children, animation, variety shows, e-sports, 4K zones and sports content blessings to more fully satisfy all families. Member's demand for content.
Through the actual playback test of several movies and TV series, Hisense U9 TV is superior in the definition of film and television source. Basically, each piece of work has super-clear and even blue-ray film sources. The viewing process is very smooth and there is no obvious Catton. Qualitatively, from the above few pictures, we can see that the film and television dramas have relatively high definition and excellent color performance.
The remote control is provided with a one-touch shopping button and can also browse and purchase favorite products through voice control, so that the shopping operation is more convenient and convenient, and a new era of large-screen shopping is opened. The actual experience, the pleasure of the big-screen purchase is not comparable to mobile phones and computers, the vast number of "hands-on" enthusiasts quickly read over.
Test summary: Having the strength to compete with the industry's top products Pan Binqiang (Head of the black power): Quality is the core topic of TV can not go around, Hisense's "obsession" in the quality of the picture is reassuring, time after time professional evaluation It is fully proved that the famous ULED super-quality technology not only represents the highest level of Chinese corporate image quality, but also can compete with the world's top brands. This is a very remarkable achievement.
The new flagship U9 is excellent in terms of both objective testing and subjective experience. The new AI artificial intelligence system is more grounded, and voice control has unparalleled response speed, and it even responds faster than real people. This experience is unprecedented. This product is limited to 2,000 units in the world, and each one has its own serial number. As the 2018 World Cup “town star”, Hisense U9 is fully qualified.
Ren Jianning (audio and video stubborn): From the domestic television industry, this product sets a benchmark for domestic TV products, but also with the hard power of the image quality to fully benchmark the international super-class product standards, Hisense U9 is undoubtedly a landmark. Let me talk about the product itself. The 75-inch view of the product is shocking. The system is more in line with the operating logic of the Chinese people. The sound quality is good and the picture quality is unmatched. For the audiophile, this product will make us more complete. Audiovisual enjoyment.
Written at the end:
With the deepening of the influence of the escalation effect of social consumption, users' judgment on TV products has begun to bid farewell to the price of one-size-fits-all. The more mature consumer concept has been enough to provide TV brand innovation and deep research momentum. High-end flagship products no longer have a high score. As Hisense's top flagship TV of the year, we can see Hisense's adherence and breakthrough in the highest quality.
The world's first 1,000-backlit partition represents the highest level of current backlight control technology. In addition, Hisense's independently developed Hi-view Pro picture quality engine chip has played a crucial role in the picture quality performance of this product, both in terms of contrast ratio. , gamut, or dynamic range have all been greatly improved. At the same time, the 75-inch giant screen is more immersed in the support of excellent image quality.
Objectively speaking, Hisense U9 TV has a certain gap with the top international brands such as Samsung and Sony in industrial design, but its image quality performance has been able to stand on top of the world's top products, with the industry's top level with the Sony Z9D. Product's strength in the war. Its AI smart system is more grounded than Samsung and Sony, and is more suitable for Chinese people. The 2018 World Cup limited edition television, limited to 2,000 units worldwide, Hisense U9 has historical significance and collection value, and the product itself is also worthy of this pride. Lastly, we recommend Hisense U9 to high-end users who value the ultimate audiovisual experience. It is worth having.

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