In the upsurge of intelligence, smart homes deserve to be regarded as "net celebrities", and many traditional home appliance manufacturers and emerging technology companies are actively deploying and running horses. In 2014, it was hailed as the first year of smart home. After four years of baptism, my country's smart home industry has passed the concept popularization stage and entered the stage of landing application. At present, how to transform the advanced and technical nature of smart homes into ease of use and practicality is an urgent problem to be solved by the entire industry, and also a key factor that determines whether the industry can develop rapidly.
The 2018 Asian Consumer Electronics Show has just come to an end. As one of the most important technology exhibitions in the world, the Asian Consumer Electronics Show brings together the most popular and cutting-edge products and technologies of consumer electronics, including artificial intelligence, AR / VR, mobile internet, smart home , Unmanned driving and other hot areas.
As a high-end brand enterprise focusing on Internet of Things products and wireless smart home products, Fengtang Wulian also brought z-wave technology and the latest wireless smart home products to this exhibition. On this occasion, the editor of OFweek smart home network interviewed Li Haidong, deputy general manager of Fengtang Wulian, to have an in-depth exchange on Fengtang Wulian's products, technologies and the current smart home market environment.
Fengtang Wulian at CESAsia
Open z-wave core technology, build a new smart home ecosystem
According to Li Haidong, the smart home market in China is simply divided into two parts, one is an engineering project, and the other is the home market, also known as the retail market. At present, the engineering market share accounts for 80%. He believes that the future market for wireless smart home products is in the retail market, this blue ocean. Facing the fierce market competition environment, Fengtang Wulian developed its own patent-z-wave networking technology. In simple terms, this technology is to let two devices touch together to form a network without complicated programming. . This technology allows smart homes to better enter the retail market.
Li Haidong also introduced the z-wave technology in detail without hesitation. First of all, the frequency of z-wave communication technology in China is 868.4MHz, while the frequencies of zigbee, Bluetooth, and wify are all internationally 2.4GHz. The frequency of z-wave is different in each country, it is proprietary Frequency, so more stable. Secondly, all wireless smart home devices can be used as a bridge and an intermediary. The z-wave network can be very large, and even in a villa with a large area, you don't have to worry about its stability. Finally, the z-wave protocol of Fengtang Wulian is interconnected and open between all brands, and products of all manufacturers can be accessed. Although zigbee has a relatively high awareness in China, it is not open. If consumers choose products using the zigbee protocol, then consumers must use the same manufacturer's products from beginning to end. In addition, z-wave itself has low frequency, low power consumption, and long transmission distance.
zï¼wave series products
Due to the interconnectivity of z-wave technology itself, its ecology is more easily accepted by related companies based on z-wave technology. Li Haidong said: "At present, many smart home companies are building ecology. Our ecology is different from them. Their ecology is that you have your system, I have my system, and everyone connects the systems through the cloud or API. We are different. Z-wave itself is interconnected. For example, the brain can be connected with Fengtang IoT, and the peripheral sensors and other devices can be used with Fengtang or other brands. The second development is easy to connect. The ecology we build is that consumers have purchased our products. If other supporting products are needed, I will tell consumers which companies in this ecosystem make supporting products. Consumers choose their own. . "
When asked about the openness of z-wave, its reproducibility will also be high, whether this will weaken the competitiveness of Fengtang, Li Haidong said confidently: "From another perspective, if it is beneficial to The whole ecology is a good thing. Now the biggest problem of the entire smart home industry is that it is too conservative. We do n’t need the previous engineering approach. Some companies control the user ’s equipment in order to achieve control. When the user makes an update or second sale That company must be found. I think it is time to change the concept of this control. The wireless smart home is an open ecosystem. We must have a mindset of all things. Everyone should first build up the market and demand of the entire industry before considering competition. It's not yet time to compete. "
Seize the rigid needs of consumers, do not let smart home become tasteless
There are many smart home products on the market now. When they first launched, consumers felt very novel. After a long time, users think that the products are a bit tasteless. Li Haidong was also deeply touched by the status quo of this industry.
He explained: "When the home is facing the market, a large part of the dealers have not grasped the core and rigid needs of consumers, and have made smart home products very wide. These products are not just the consumers' needs nor the manufacturers to promote. The things that manufacturers push should be what consumers really need, and things that can be integrated with life scenes. It is Fengtang ’s guiding ideology to make devices intelligent and life scenes. But when merchants sell products For example, our dealers, they are pursuing the maximization of profits, so when they promote their products, in order to create gimmicks, they add a lot of bells and whistles, these things may be really tasteless when applied, once the freshness is over May be thrown away. "
According to Li Haidong, Fengtang IOT has taken many measures to circumvent this problem. First, let Fengtang Wulian's products be visualized and tell consumers through video how the consumer's food, clothing and daily life have changed after the smart home is built. Fengtang Wulian has made many videos on its official website.
Secondly, train dealers, including training for exhibition halls and shopping guides. Tell the shopping guide to grasp the rigid needs when introducing the product. There are several aspects: the first is energy saving, the second is safety, and safety includes fire prevention, anti-theft, and leakage prevention. The leakage is divided into water leakage and gas leakage; the third is Health, such as harmful gases, smart homes can be linked in addition to warnings. Finally, it is necessary to bring consumers enjoyment at the entertainment level, but it depends on consumers' own understanding and different opinions.
Audience experience at Fengtang IOT booth
At this stage, many smart home products require a mobile phone as a remote control, which Li Haidong does not agree with. "First of all, it is not convenient to control these things on the mobile phone. To integrate the smart home into life, you only need to do two things. The first aspect is the preset. Consumers can preset the smart home according to their living habits and let it reach a certain time point. It is automatically executed and linked under the environmental conditions. The second aspect is to control the smart home system through the wall switch or scene panel, not the mobile phone. For example, this panel of Fengtang Wulian, the design of this panel is in line with human use It is customary that it uses a lithium battery, and it is removable, and the base can also be divided into multiple numbers, which is very convenient to use. "
Regarding the current status of the smart home industry, Li Haidong is still optimistic: "Smart homes had a market in China 20 years ago, but at that time they were more traditional wired connections. After Google acquired Nest in 2014, smart homes It ’s very hot, many people join in, but most of them enter this field cross-industry. After entering, they do n’t know how to continue. They all cross the river by touching stones and have n’t established their own theoretical system. Since last year, I have become obvious I feel that the smart home industry has entered an epoch-making stage, and the technology has landed. First, there are more and more users, second, the industry also knows its universal path, and third, it no longer sells concepts, and it really realizes the intelligent function. To help everyone's life. "
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