On the evening of May 11, TCL Multimedia announced that it had previously completed the settlement of its share subscription agreement with LeTV, a company under LeTV. After completion of the settlement, LeTV made 20.10% shareholding ratio to become the second largest shareholder of TCL Multimedia.
The publication of this announcement indicates that since the signing of the strategic partnership between LeTV and TCL last year, the two parties have finally made substantial progress in the relationship. So, what exactly can LeTV+TCL bring about?
The developers of this model must talk about Skyworth. As one of the three giants of traditional home appliances, Skyworth is only a private enterprise, and he is invincible in decades of industry competition.
Ten years ago, CoolCover took an online brand of Skyworth to participate in all kinds of baptisms in the market. This decade is the fastest-growing decade in China's Internet development. In the past year, when both parties thought that only the participation of online brands in the Internet competition was not enough to turn around quickly, Skyworth once again made its own way and would completely separate out the cool open. This way, Cool Open not only participates in the overall market competition, but also with Skyworth itself. Form a competitive relationship.
In April last year, Cool Open was officially established. In the year of the solo flight, Cool Open achieved remarkable results - the annual shipment exceeded 1 million units, ranked second in the Internet TV brand, and entered the television field millet three years earlier. Are strong.
The results of this cool-opening analysis cannot be separated from the following two reasons:
First, although they have become independent and self-financing, the resources for Kukai to share Skyworth have not changed. Skyworth has been manufacturing machines for 28 years and has unique advantages in manufacturing, technology, supply chain, and channels. After Coocasoft has shared, its product quality can remain the same as that of traditional TV manufacturers. Its supply chain advantage can get first-hand screen body resources at least six months ahead of other Internet TV brands, and its after-sales service capability can completely squash other pure Internet TVs. Brand. Nearly 5,000 after-sales service outlets across the country allow users to bid farewell to the purchase of home appliances.
Second, Coocaa is positioned in the Internet TV brand. Its independent purpose is to quickly respond to the competitive situation of the Internet. Therefore, it is much better than the traditional TV manufacturers in thinking and acting in the Internet, and it is better than other Internet TV brands. And nothing more.
With respect to the "cost-effective" feature of Internet brands, the latest release of Coolco's 43K2 TV is just 1699 yuan, while the 3S 43" TV of the same grade has 1799 yuan. In addition, in addition, Cool open in the home delivery, after-sales service has a free advantage, millet has received 100-200 range of fees. By combining the expenses of the entire cycle, the advantages of cool opening become even more obvious.
(cool open 43K2 TV)
Cool open and Skyworth can be said to be 1+12, and LeTV and TCL are bound to operate on their own, taking the maximization of their own interests as the first priority. It takes a long time to achieve deep-seated cooperation. After the delivery of LeTV +TCL, whether to compete with Skyworth + Cool Open, it may take time to test the storm in the market.