On August 18th, Shenzhen Suning Appliance cooperated with the top ten color TV brand manufacturers at home and abroad to sign the “Remove the ordinary LCD color TV and accelerate the promotion of energy-saving low-carbon and multi-function color TV contractsâ€. Dealers in Henan Province are moving, pushing LED TVs to grab market share, LED and LCD are on the verge of being. After visiting a number of home appliance stores in Zhengzhou, the reporter found that LED TVs entered the blowout period this year, and sales increased by more than 20 times compared with the same period last year.
Market joint manufacturers, push LED TV
The contract signed by Shenzhen Suning Appliance and the top ten color TV brands at home and abroad clearly stipulates that high-efficiency, energy-saving and low-carbon products including LED TVs will be the pillars of Suning's future development, and will accelerate the market share of LED TVs in the short term. Achieve 80% of the goal.
According to relevant surveys, the LED LCD TV market in the Mainland has grown rapidly since the second half of last year. From May 2009 to May 2010, the sales of all LCD TVs increased by 18.65%, while the sales of LCD TVs increased. Then it began to decline.
The reporter learned that since Samsung launched LED TVs at the beginning of last year, Sanyo, Skyworth, Konka, TCL, etc. have launched LED production lines. In May of this year, with the concept of “three networks integration†and “internet TVâ€, the sales volume of LED LCD TVs increased sharply, and the speed of pushing new products by various manufacturers further accelerated.
According to Zhou Li, deputy general manager of Sanyo Electronics Co., Ltd., Sanyo LED TV sales reached 1.58 million units in the first half of this year. Compared with 20,000 units in the same period last year, sales volume increased by 79 times, and profits increased from the previous 700 million yuan. 14.4 billion yuan.
LED TV sales are gradually rising, and prices are starting to be "civilian"
Yesterday, the reporter learned in Zhengzhou's major home appliances market. With the development and popularization of LED TVs, LED TVs have been popular in the domestic market this year. Not only have prices dropped by 20% to 30% compared with the same period of last year, but also the product types are different. More than the increase, the product features are more complete.
In the Skyworth TV sales office of Suning Appliance Central, the shopping guide Ms. Gao told reporters that although the price of LED TV is about 20% higher than LCD TV, the advantages of LED TV ultra-thin, energy-saving and fashion design are incomparable to LCD TV. of. At the same time, influenced by the concept of “three networks integrationâ€, most customers prefer LED TVs when choosing LCD TVs.
Ms. Wang, the shopping guide of Konka TV, said that compared with last year, the price of LED TVs is much cheaper this year. For example, 32-inch LED TVs sold at least 6,000 yuan last year, and this year they can buy them for only 4,600 yuan.
With the popularity of LED TVs, coupled with constant price concessions, LED TV sales are now basically the same as LCD TVs.
In the Yongle Electric Garden Road store, Mr. Zhang, a staff member of the Samsung Electronics Office, told the reporter that although the price of LED TV is currently a little more expensive than LCD TV, the sales volume is gradually increasing. "LED TV has been listed since 2007. After more than two years of development, its sales have now accounted for about 40% of all TV sales." Mr. Zhang said.
Zhou Li also said that at present, the price difference between LED TV and LCD TV is not particularly obvious, LED TV will enter the market blowout period.
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