According to Taiwan media reports, AUO expects to reduce its 32-inch LCD TV panel by 25% in the first quarter of the new year, from 800,000 to 600,000. AUO will be more committed to producing 39-inch (resolution 3840*2160) ultra-high-definition LCD TV panels.
In 2012, AUO succeeded in adopting a differentiated product strategy for producing 39-inch and 50-inch TV panels. In 2013, AUO decided to continue to adopt this product strategy. Some analysts said that mainland panel makers BOE and Huaxing Optoelectronics have achieved great success on 32-inch TV panels and pose a threat to Taiwan panel makers. If AUO continues to fight 32-inch products with mainland manufacturers, it will lose a lot.
According to sources, AU Optronics has received a large number of orders from Japanese company Sony, which will increase its ultra-high-definition TV panel production and drive its overall panel shipments.
At the same time, another panel company in Taiwan, Qunchuang, also expects its LCD TV panel shipments to drop by 7-9% in 2013. The company also reduced the production of 32-inch panels, focusing on 39-inch and 50-inch production. And 58-inch and other specifications.
Industry analysts pointed out that the global panel makers' profitability has gradually improved since the third quarter of 2012. One of the reasons is that the company has introduced new sizes such as 39-inch, 48-inch and 50-inch in terms of large size. Qunzhi Consulting believes that from the perspective of supply, there will be no significant growth in global production capacity in 2013. The panel factory will focus on adjusting the production capacity structure and improving overall profitability. Therefore, the supply and demand of large-sized panels will be “overall balance, partial tensionâ€. "Characteristics.
In 2012, AUO succeeded in adopting a differentiated product strategy for producing 39-inch and 50-inch TV panels. In 2013, AUO decided to continue to adopt this product strategy. Some analysts said that mainland panel makers BOE and Huaxing Optoelectronics have achieved great success on 32-inch TV panels and pose a threat to Taiwan panel makers. If AUO continues to fight 32-inch products with mainland manufacturers, it will lose a lot.
According to sources, AU Optronics has received a large number of orders from Japanese company Sony, which will increase its ultra-high-definition TV panel production and drive its overall panel shipments.
At the same time, another panel company in Taiwan, Qunchuang, also expects its LCD TV panel shipments to drop by 7-9% in 2013. The company also reduced the production of 32-inch panels, focusing on 39-inch and 50-inch production. And 58-inch and other specifications.
Industry analysts pointed out that the global panel makers' profitability has gradually improved since the third quarter of 2012. One of the reasons is that the company has introduced new sizes such as 39-inch, 48-inch and 50-inch in terms of large size. Qunzhi Consulting believes that from the perspective of supply, there will be no significant growth in global production capacity in 2013. The panel factory will focus on adjusting the production capacity structure and improving overall profitability. Therefore, the supply and demand of large-sized panels will be “overall balance, partial tensionâ€. "Characteristics.
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