From the perspective of upstream panels, panel prices have dropped significantly in 2018 compared to 2017, and the prices of key sizes have fallen by more than 20%. From the perspective of global development, panel prices have entered a downward channel, and sports events such as the World Cup have driven demand. The global color TV market shipped 99 million units in the first half of the year, an increase of 4.9% year-on-year. The downward trend of the panel also brings benefits to the Chinese color TV market, but its development still faces many challenges. Price wars are the biggest dilemma in China's color TV market. In the 30 years of rapid development of color TVs, there have been more than 20 large-scale price wars, once every 1.5 years on average. Price wars are like a "prisoner's dilemma" that consumes overall benefits.
As the most mature category of home appliances, color TV has fierce market competition. Due to the continuous fluctuation of panel prices in the past two years, the degree of competition has increased, and the overall market is in turmoil. 2017 was a very difficult year for the color TV industry. Under the influence of rising LCD panel prices and real estate regulation, coupled with the lack of support from consumption hot spots such as sports events, the color TV market suffered "Waterloo" last year. After experiencing the dark "period" of the market last year, various terminal manufacturers in the color TV industry are more full of expectations for 2018, hoping that the market will have new changes and vigor in the new year, thus bringing a new situation. 2018 has passed halfway, what will the color TV market be like?
From the perspective of upstream panels, panel prices have dropped significantly in 2018 compared to 2017, and the prices of key sizes have fallen by more than 20%. From the perspective of global development, panel prices have entered a downward channel, and sports events such as the World Cup drive demand. The global color TV market shipped 99 million units in the first half of the year, an increase of 4.9% year-on-year. The downward trend of the panel also brings benefits to the Chinese color TV market, but its development still faces many challenges. Price wars are the biggest dilemma in China's color TV market. In the 30 years of rapid development of color TVs, there have been more than 20 large-scale price wars, once every 1.5 years on average. Price wars are like a "prisoner's dilemma" that consumes overall benefits.
In the first half of 2018, China's color TV market grew in adversity, and the overall performance was a decline in volume. According to data, the retail volume of China's color TV market in the first half of 2018 was 22.6 million units, a year-on-year increase of 3.6%. Looking at the color TV market in recent years, the color TV market is not optimistic. According to data, the retail volume of China's color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%; the decline in the color TV market in 2017 was the largest drop in the past decade , The domestic color TV industry entered the most difficult "throttle period" last year. According to the China Business Industry Research Institute, the retail volume of China's color TV market will reach 43.19 million units in 2018, a year-on-year increase of approximately 3.4%.
In terms of retail sales, the retail sales of China's color TV market in the first half of the year was 72.5 billion yuan, a year-on-year decrease of 2.0%. It is estimated that the retail sales of the color TV market in 2018 will reach 159.7 billion yuan, a year-on-year decrease of 2%.
In addition, in the second half of 2018, the favorable panel price and the concentrated promotion of sales broke out, and the growth potential of the color TV market still remained.
As the most mature category of home appliances, color TV has fierce market competition. Due to the continuous fluctuation of panel prices in the past two years, the degree of competition has increased, and the overall market is in turmoil. 2017 was a very difficult year for the color TV industry. Under the influence of rising LCD panel prices and real estate regulation, coupled with the lack of support from consumption hot spots such as sports events, the color TV market suffered "Waterloo" last year. After experiencing the dark "period" of the market last year, various terminal manufacturers in the color TV industry are more full of expectations for 2018, hoping that the market will have new changes and vigor in the new year, thus bringing a new situation. 2018 has passed halfway, what will the color TV market be like?
From the perspective of upstream panels, panel prices have dropped significantly in 2018 compared to 2017, and the prices of key sizes have fallen by more than 20%. From the perspective of global development, panel prices have entered a downward channel, and sports events such as the World Cup have driven demand. The global color TV market shipped 99 million units in the first half of the year, an increase of 4.9% year-on-year. The downward trend of the panel also brings benefits to the Chinese color TV market, but its development still faces many challenges. Price wars are the biggest dilemma in China's color TV market. In the 30 years of rapid development of color TVs, there have been more than 20 large-scale price wars, once every 1.5 years on average. Price wars are like a "prisoner's dilemma" that consumes overall benefits.
In the first half of 2018, China's color TV market grew in adversity, and the overall performance was a decline in volume. According to data, the retail volume of China's color TV market in the first half of 2018 was 22.6 million units, a year-on-year increase of 3.6%. Looking at the color TV market in recent years, the color TV market is not optimistic. According to data, the retail volume of China's color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%; the decline in the color TV market in 2017 was the largest drop in the past decade , The domestic color TV industry entered the most difficult "throttle period" last year. According to the forecast of the China Commercial Industry Research Institute, the retail volume of China's color TV market will reach 43.19 million units in 2018, an increase of approximately 3.4% year-on-year.
In terms of retail sales, the retail sales of China's color TV market in the first half of the year was 72.5 billion yuan, a year-on-year decrease of 2.0%. It is estimated that the retail sales of the color TV market in 2018 will reach 159.7 billion yuan, a year-on-year decrease of 2%.
In addition, in the second half of 2018, the favorable panel price and the concentrated promotion of sales broke out, and the growth potential of the color TV market still remained.
Flexible membraneswitch is a typical form of membraneswitch. This kind of film switch is called flexible, because the film switch mask layer, isolation layer, circuit layer are all composed of a variety of flexible films of different properties. The circuit layer of flexible membraneswitch adopts PET with good electrical performance as the carrier of switch circuit graphics. This layer is also divided into handle shrapnel, upper and lower circuits. Because of the influence of the properties of polyester film, the film switch has good insulation, heat resistance, flexural resistance and high resilience. The graphics of the switch circuit, including the connection of the switch and its lead line are printed with low resistance, low temperature curing conductive coating. Therefore, the composition of the whole Membrane Switch, with a certain flexibility, not only suitable for use on the plane body, but also with the curved body. The lead wire of flexible membraneswitch is integrated with the switch body itself. When making the connection of group switch, it is assembled in a certain place of the film, and extends outward according to the position specified in the design and the standard line distance, as a soft, flexible and sealed lead wire connected with the back circuit of the whole machine.
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Dongguan Nanhuang Industry Co., Ltd , https://www.soushine-nanhuang.com